Job description
We need:
1. The visual identity that will feature
- matching the characteristics of the brand
- adjusted to the target group
- uniqueness, clarity, noticeability, consistency, modernity and rememberability
- evoke positive associations in the recipient
- consistent with the company's policy
The above information can be obtained during the interview.
Elements of the visual identification system that you will make for us:
- complete logo change and / or possible rejuvenation of the current logo
- company colors and typography (typeface, font sizes, compositions)
- covering of marketing and promotional materials
after accepting point 1, the Key Visual will be performed
Acceptance of the first point will take place after we conduct a focus study,
which will give specific feedback whether the goals have been met.
2. Key Visual that will feature
- flexibility, replication and transferability to all elements of the brand
- web and mobile oriented
Key Visual (KV) elements we get:
- instructions on how to use KV (colors, shapes, layouts, style ...), which, along with examples, will show you how to create graphic designs according to KV assumptions
- KV graphic files, i.e. elements that will allow the graphic designer to easily and quickly design any graphic design for the brand
- web mockup (one page) using KV
