Yasya Melnichuk
From: Ukraine
Location: Vallauris, FR
On Useme since 28 January 2026
About me
I am a Senior Brand Designer with over 8 years of experience in brand, web, motion, and graphic design. I create cohesive brand identities that resonate across digital, print, and motion. My expertise lies in developing full brand systems, from logos to complete visual identities, always aligned with each brand’s core values.
Throughout my career, I have worked with companies ranging from startups to global enterprises. This experience has taught me how to build brands from the ground up, ensure consistency across platforms, and collaborate effectively with cross-functional teams to deliver impactful results.
My approach goes beyond design execution. I analyze metrics, study user behavior, and validate hypotheses to create design solutions that strengthen identity, engagement, and performance. What sets me apart is my ability to bridge creativity with business vision, transforming core brand values into cohesive systems that drive meaningful growth.
I also offer Creative Coaching sessions.
Categories
Portfolio
I led the design direction, I designed the landing page from scratch and implemented it in Webflow within two weeks, creating a clear, engaging, and sales-driven experience that highlights Hype's strengths.
I worked directly with the client and developed the full brand system from start to finish, including logo design, custom type pairing, gradient color palette, branded social avatars, layouts, photography styling, presentation and content templates.
I crafted the structural design for blending social media elements, seamlessly integrating brand identity with a unique and personal creative approach for each task.
I led the visual direction and developed the brand identity system. We built a design language that reflects connection, curiosity, and warmth — a mix of modern energy and emotional depth.
The goal was to create a flexible, easy-to-update website. I handled the full Webflow implementation, built the CMS structure for speakers and sessions, and contributed to the overall UX layout.
I collaborated on projects involving both statics and animation, utilizing vibrant colors, diverse font pairings in various styles, and addressing a wide array of topics.