Jakub Węgliński

About me

Hi! I'm Kuba, a graphic designer from Wrocław. I design visual communication for new and traditional media. My main focus is visual identity systems but my work also includes: web design, promotional assets, spatial orientation systems, packaging, user interfaces, logos, editorial design and other print & digital projects.

I believe in system approach. My process always starts from the beginning, which is getting to know the business I am working with. Only with thorough understanding of its character, strengths and weaknesses, business environment and cultural context I proceed to the next phase– developing a communication strategy. A well planned strategy, knowing what, how and to whom we want to communicate in a long perspective is a cornerstone of creating strong concepts that are later translated to the visual language. I prefer reduced, transparent style, because I believe that the best design solutions are based on strong ideas, presented in a simple, function-following form. This approach allows me to develop coherent visual narratives that are not only relevant to the brand and make it visible on the market but that are also attractive for its audience.

I appreciate good, long-lasting relationships with clients. That’s why I avoid trite solutions and I approach every assignment individually. Since we share the same goals, I like to collaborate on a partner level. I am aware that only joining my design skills with your knowledge of the brand we can achieve relevant, long-lasting results.

So if there is a project in your mind, that you’d like to talk about with me, don’t hesitate and drop me a line or give me a call.