Job description
Hello,
for the past 3 months I have an active "smart" Google ADS campaign to position the site for the keywords: "accommodation", "lodging" and to encourage lodging owners to add a free ad with accommodation advertising. Yes there are even a lot of clicks, but 99% of them do not end up adding an ad. Most of the clickers just enter the site, spend a few seconds doing nothing, not scrolling, etc. so I suspect that these are people who accidentally clicked on the ad or people looking for accommodations. The keywords, budget and content of the ad were regularly modified to encourage property owners to add the ad, but to no avail. Some time there was also an active search ad with strict keyword matching, but it turned out to be very expensive, there were few clicks and as ineffective as the smart one.
I am looking for a person experienced in the subject of Google ADS to review the settings of my account ad and suggest what needs to be changed to achieve the desired effect.
