Job description
I am looking for an experienced freelancer to improve 3 installations of Meta Pixel, Google Tag Manager and Google Analytics 4 on our website. Our goal is to accurately track user behavior, optimize marketing efforts and increase the effectiveness of advertising campaigns.
Task scope:
Verification and improvement of Meta Pixel installation:
- Verification of correct implementation.
- Configuration of custom events.
- Integration with Facebook ads.
Google Tag Manager optimization:
- Reviewing existing tags, rules and variables.
- Configuration of new tags and rules according to business requirements.
- Validation testing of all tags.
Improving Google Analytics 4:
- Configuration validation.
- Configuration of custom events and conversions.
- Integration with Google Ads and other marketing tools.
Requirements:
- Experience working with Meta Pixel, Google Tag Manager and Google Analytics 4.
- Knowledge of HTML, JavaScript and SEO basics.
- Ability to analyze data and draw conclusions.
- Ability to work remotely and communication skills.