Vineet_Waldia
From: India
Location: Faridabad, IN
On Useme since 17 November 2025
About me
Experienced marketing leader with more than 16+ years across B2B and B2C environments in IT & technology, communications, ecommerce, diagnostics, hospitality, retail and online services. Skilled in shaping marketing plans that support revenue goals and guide product and commercial teams toward clear outcomes. Work spans performance programs, digital acquisition, organic growth, product marketing, brand development, PR, and large scale web and app projects. Strong record in building predictable funnels across varied markets and improving movement from discovery to qualification and closure. Comfortable leading distributed teams, managing agencies, and coordinating with sales and product groups. Focused on practical execution, steady optimisation, and dependable reporting that links effort to business impact.
Categories
CV / Résumé
Oct 2024 - Nov 2025
General Manager Marketing
Acefone Software Pvt Ltd
Led marketing across paid, organic, brand, PR, and web. Improved the funnel from MQL to closure and strengthened ROI. Guided the SDR team, built a skilled group, and aligned plans with sales and product to support steady growth across markets.
Mar 2020 - Sep 2024
Associate Diretor Marketing
Knowlarity Communication (a Gupshup Company)
Directed marketing across paid, organic, brand, PR, and web for India, UAE, and Thailand. At Gupshup, added product marketing for a new launch and managed outreach across India, UAE, LATAM, Indonesia, Thailand, and Europe with full team leadership.
Aug 2019 - Feb 2020
Digital Marketing Head
Agilus Diagnostics Ltd.
Led digital revenue through website and app by improving bookings and test leads. Managed performance, social, brand, PR, and development work with agencies. Strengthened visibility and supported national scale activity across India.
Jun 2015 - Aug 2019
Manager – Digital Marketing & Ecommerce
Hyatt Hotels Corporation
Managed marketing for ten hotels across North West India. Improved room revenue, restaurant covers, and event leads through paid, organic, social, brand, PR, and review programs. Guided agency teams and maintained consistent presence for global guest
Jul 2013 - Jun 2015
Marketing Manager
Headhonchos (ABC Consultants Pvt. Ltd.)
Managed growth for HeadHonchos.com with focus on registrations, leads, and resume services. Directed performance, social, and web projects. Worked as product manager for the employer portal and handled vendors across the India market.
Portfolio
Leads increased by 47%, the junk rate decreased by 43%, and closures rose by 70%. Re-engineered the marketing engine, increasing overall business ROAS from 2x to 3.6x.
Boosted digital revenue by 37% while managing over INR 3 CR monthly. Cut acquisition cost by 8% and raised digital test bookings by 35% through web and app. Improved ARPA per person by 2% and increased ROAS to 7.8X.
Transformed digital and demand marketing, driving 50,000+ annual leads. Raised monthly leads from 500 to 4,000+, lifted unique revenue 12x, improved ROAS from 0.8x to 4x, scaled pipeline 10x for voice, and grew ARR from $2M to $8M through marketing.
Raised room revenue 15-20% YoY for 10 hotels through digital work. Drove INR 60 Cr revenue with ROAS above 8x. Planned launches for new hotels and F&B outlets with ATL and BTL tasks. Improved listings and local SEO to generate 5000+ phone leads.