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From: Poland

Location: Warszawa

On Useme since 6 September 2024

About me

Retail Design Expert | 20+ Years of Team Experience | Branding identity & packaging | Visual Merchandising & Showcase Guru | 3d visualisation My name is Alexandra Nazarkina and I'm Art Director in NZR Company and I’m in charge of strategy and development at our Company. I’m an engineer, economist, trade marketer and have an MA in Visual and Cultural Studies. My goal is to give you a full explanation why a retail designer should create a store building and why designer of houses and apartments shouldn’t do that.

Portfolio

Portfolio item WorkWithMe.ai | Logo and app style design

The logo and app style development for an application that serves as a platform connecting brands and bloggers for product promotions and collaborations. The logo incorporates imagery that can be associated with a "bubble," a handshake, and a heart.

Portfolio item Diletto Coffee | Naming | Logo

Diletto - pleasure. A relevant name that is easy to pronounce. Diletto literally translates to "coffee for pleasure". Associations with hot beverages, pleasure, and enjoyment. High memorability. The name corresponds to the entire target audience.

Portfolio item Ultratech | Logo DEvelopments

Our task was to update and actualize the logo for the company specialized in innovative technologies to improve and optimize business processes. The new Ultratech logo is a unique combination of graphic elements and font. We used white color and geom

Portfolio item UchGuch | Brand guidelines

The NZR team designed the Uch umbrella branding for MaraRobotics. The Uch branding, featuring a "smiling" U logo, embodies a friendly and innovative tone, with Green, Blue , and Orange representing eco-friendliness, innovation, and energy.

Portfolio item Helen Valery | Brand Catalog Design

Helen Valery is a brand of duty free stores. During the project we've developed a cover for the brand catalog. The design concept is based on the idea of creating a “postcard” style cover with landmarks photos to highlight the travel theme.

Portfolio item Growth Coffee | Packaging Design

The project involves designing visually appealing packaging for roasted coffee. The client requested a modern and authentic look that captures the spirit of the various coffee-producing countries represented in the brand's products.

Portfolio item Pad Thai | Brand Identity

We had the privilege of crafting the visual identity for Pad Thai, which encompassed the development of their logo, logobook and packaging design. At its core, the design captures the essence of Pad Thai cuisine with a traditional depiction of flames

Portfolio item CICADA | Logo Redesign | Branding

Our Task was to update and actualize the logo for the company specialized in innovative technologies to improve and optimize business process. We went through many concepts and design decisions to create a logo that perfectly represents Cicada values

Portfolio item Blogger Bank | Brand Identity | UX/UI Design

Our team developed the logotype, brand platform, brand book, and the design for the Blogger Bank website and mobile app. In envisioning the project, we aimed for a minimalist, ultramodern, and vibrant style to resonate with the target audience.

Portfolio item David Bowley Entertainment center | Naming | Logo

Naming and logo for the entertainment centre. This place has an interior design renovated in profound British style emphasizing its unique concept providing an opportunity to have fun with family and friends in VIP atmosphere.