The subject of the project is the concept of a several-second dynamic animation of our logo, which will be the insert or lead of instructional videos posted on the YT channel and on our social media channels.
The animation is also to include an audio track.
Main assumptions:
- visible our logo with the slogan 'In harmony with light' and also the website address www.jarys.com,
- dynamic movement of the animation supported by audio track,
- preserving the color scheme assigned to the brand,
- animation in horizontal format (Youtube) and vertical format (TikTok, Reels)
- max. up to 5 seconds,
- optional -possibility to extend the audio in such a way that it precedes the animation slightly and fades out at the end of the animation for a smooth transition of the video.
Preliminary idea:
- dynamic appearance of the logo and slogan,
- animation of a sunbeam that will intersect the letter "Y" and settle somewhere in the yellow point in the logo,
- white logo and slogan on a blue brand background,
- moving elements around the logo-creative freedom (can be those from the attachment assigned to the brand).
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