From: Mexico
Location: México city, MX
On Useme since 9 October 2024
I was in the role of CRM Manager at Findasense, a global customer experience and innovation company. I have more than 8 years of experience in digital marketing, process automation, project management and data analysis. I am certified in Hubspot and Google Analytics, and I have a master's degree in marketing management and a diploma in digital marketing. My mission is to create segmented and personalized strategies for each client, using CRM and inbound marketing tools, and optimizing the digital product funnel and the buyer's journey. As a CRM Manager at Findasense, I was responsible for the CDP (Customer data platform) implementation project for a Mexican CPG, creating omnichannel experiences with CDP (email, SMS, WhatsApp, website) and designing data collection campaigns from primary sources. In addition, I have led the expansion project of UTEL Universidad to Latam, implementing multichannel campaigns and achieving strategic KPIs such as CPL, CAC, LTV and ROI.
Feb 2022 - Aug 2024
Findasense
Responsible for the CDP (Customer data platform) implementation project for a Mexican consumer goods company. Develop campaign strategy for data collection from primary sources, through digital strategies for the entire product portfolio.
Mar 2019 - Oct 2021
UTEL university
Leading the expansion project of UTEL Universidad to Latam to countries like Perú, Colombia, Chile and Ecuador. The objective I had was to create a brand strategy to grow and position the Executive Brand in the education market.
Oct 2018 - Mar 2019
Teleperformance
Leading the project of design and implementing Chatbot at Facebook Channel. Design, strategy and campaign management in social networks to obtain candidates for the Domestic Sites. Manage monthly budget and marketing mix.
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