Job description
Position Overview
We are seeking a creative and detail-oriented Promotional Campaign Writer to join our marketing team. This role will focus on crafting compelling content for various promotional materials related to our upcoming campaigns. The ideal candidate will have a strong background in marketing writing, with the ability to engage diverse audiences across multiple platforms.
Key Responsibilities
• Content Creation: Develop clear, persuasive, and engaging copy for promotional materials, including emails, social media posts, blog articles, landing pages, and print collateral.
• Campaign Collaboration: Work closely with the marketing team to understand campaign objectives and target audiences, ensuring all content aligns with overall messaging and branding strategies.
• Research: Conduct thorough research on industry trends, competitors, and target demographics to inform content development and ensure relevance.
• Editing and Proofreading: Review and edit content for accuracy, clarity, and consistency, ensuring adherence to brand guidelines and tone of voice.
• Performance Tracking: Collaborate with the analytics team to measure the effectiveness of promotional content and make data-driven adjustments as needed.
• Creative Ideation: Participate in brainstorming sessions to generate innovative ideas for promotional campaigns that resonate with our audience.