Job description
Responsibilities:
Develop and implement an SEO-optimised content strategy in line with the company's business objectives.
Analyse keywords and market trends to identify new opportunities and optimise existing content.
Monitoring the effectiveness of published content using analytical tools, interpreting data and adjusting content strategy based on results.
Tracking trends and analysing content activities of competitors.
Coordinating the work of the content team and liaising with external content agencies.
Managing the content schedule and budget.
Requirements:
Very good knowledge of SEO principles in the context of content marketing.
Minimum 4 years' experience in content marketing.
Knowledge of tools: Google Analytics 4, Google Search Console.
Knowledge of the pharmaceutical industry supported by experience.
