Job description
Hi,
We need a person who is very comfortable with GA4 and GTM environment.
GTM issues:
- Universal Analytics tags - recommendations for tags - review which ones are useful and which ones should be abandoned + ideas.
- Configuring tags that work with GA4; tags for Google ads; integrated with user data management platforms.
- Tagging all pages.
- Review of rules (most from UA)-how up-to-date, whether they work, whether anything needs to be added
- Analysis of user-defined variables.
GA4 issues
- Configuration of events after consultation with us.
- Designation of individual events as conversions
- Assigning values for events and conversions.
- Connecting the account with other services like Google Search Console, Merchant Center (here it is not a prerequisite we are considering).
- UTM - help with link tagging strategy.
- Implementation of e-commerce tracking.
- Maybe linking/tracking Meta Ads campaigns (facebook and instagram) through UTM? WHY is this practice being used
