Job description
Good day
The assignment is to prepare marketing automation for a website that acquires leads (not a store), and more specifically - enrollment in courses.
The courses are once a year, enrollment throughout the year.
We need to implement MA and break down the process into paths to sustain interest from enrollment to the start of the course. Not just a reminder e-mail from the newsletter, but a dedicated one, where based on the response to the e-mail (or lack thereof), blog post, time spent on the site, watching the video, the next steps are taken, such as sending a report about earnings in the industry, or an interesting article.
Order only for a person who has already worked on such projects, who can develop the process, indicate what needs to be prepared on the page to better reach the potential customer, which tool to use.
