Tommy

About me

I design products, and I build the tools that ship them. That mix is the whole point.

I'm a senior product designer with 10+ years across B2B/B2C SaaS and AdTech. At The Brief I led design for AI creative tools, the kind people use to generate ads, product photos, and video. I also architected the design system underneath them and scaled it from a single product to the entire platform.

The building is the part most product designers skip. I use AI coding tools to turn an idea into something running, so it gets tested in real code instead of dying in a slide. That's produced everything from rough internal tools to a published Figma plugin, Token Guard, which audits and repairs design token compliance. I built it because I got tired of watching good design systems rot from small overrides nobody ever cleaned up.

Two things I believe: Design systems are infrastructure, not decoration, and the boring parts like layered tokens and real parity with engineering in Storybook are what let them scale.