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From: Poland

Location: Świerklany, PL

On Useme since 18 September 2025

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SUCCESSFUL: 1

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About me

Bilingual (Polish & English) content strategist and copywriter with 12+ years of experience across IT, SaaS, e-commerce, and various industries, incl. beauty, hospitality & more. Relentless when it comes to content quality, and continuously learning to keep my work sharp and effective. I’ve worked both in-house and as a freelancer for diverse B2B and B2C brands, focusing on content strategy, storytelling, SEO, content creation, and multi-channel execution. I have been fully remote since 2019 and currently work with global clients, with occasional on-site creative projects.

Take a loot at my portfolio: https://thatnomadcreator.my.canva.site/

and my LinkedIn: https://www.linkedin.com/in/karolina-luzniak-content-specialist/

Need a great specialist for your project? Don’t hesitate to drop me a message.

CV / Résumé

Jan 2024 - Now

Content Creator

Freelance Creator

Content collabs with hotels, resorts, travel agencies, and travel service providers. Creating marketing visuals including short-form video for social media and ads, drone photography and video, lifestyle and product photography, video editing & more.

Oct 2021 - Jul 2025

Senior Content Marketing Specialist

Neoteric

Responsible for end-to-end content strategy and execution across blogs, SEO, website content, social media, email, landing pages, and webinars, with a focus on conversion funnel optimization. Collaborated with SEO, design, BD, and copywriters.

Apr 2017 - Apr 2021

Senior Content Marketing Specialist

Versum

End-to-end content marketing for two connected products: a SaaS platform (Versum) and a marketplace (Moment.pl). Strategy, blogs, SEO, social media, newsletters, landing pages, user education, webinars, coordinating designers and video creators.

Jan 2014 - Now

Content Specialist

Freelance

Marketing for startups, small businesses, and independent brands: communication strategy, copywriting and content editing, brand storytelling, and social media development and optimization. Creating scripts and narrative concepts for video ads.

Portfolio

Social Media content for Polish travel agency

Photo and video content project for a Polish travel agency organizing winter trips to the Alps. January 2026 trip focused on capturing accommodation and guest experience: ski-in hotel, SPA facilities, amenities, perfect conditions, après-ski events.

Portfolio item

Social Media content for Polish travel agency

Social Media content for Polish travel agency

Photo and video content project for a Polish travel agency organizing winter trips to the Alps. January 2026 trip focused on capturing accommodation and guest experience: ski-in hotel, SPA facilities, amenities, perfect conditions, après-ski events.

Social media management for Southern Lanta Resort

3-week collaboration focused on social media promotion. I managed their two accounts (resort and restaurant), created daily content (stories, reels, carousels and copy), and developed content guidelines for further social media activities.

Portfolio item

Social media management for Southern Lanta Resort

Social media management for Southern Lanta Resort

3-week collaboration focused on social media promotion. I managed their two accounts (resort and restaurant), created daily content (stories, reels, carousels and copy), and developed content guidelines for further social media activities.

Drone shoot & content creation for a resort in SL

Drone shoot and content creation (photo editing and ready-to-post reels) for a resort in southern Sri Lanka: Ganesh Garden Beach Cabanas and Marakolliya Beach Resort.

Portfolio item

Drone shoot & content creation for a resort in SL

Drone shoot & content creation for a resort in SL

Drone shoot and content creation (photo editing and ready-to-post reels) for a resort in southern Sri Lanka: Ganesh Garden Beach Cabanas and Marakolliya Beach Resort.

Video editing

Video editing for social media and marketing campaigns: short-form content (Reels, TikTok), ads, and lifestyle/travel content. Editing, sequencing, b-roll creation, post-production, and preparing ready-to-publish materials.

Portfolio item

Video editing

Video editing

Video editing for social media and marketing campaigns: short-form content (Reels, TikTok), ads, and lifestyle/travel content. Editing, sequencing, b-roll creation, post-production, and preparing ready-to-publish materials.

Drone shoot for Miss Ceylon hotel in Sri Lanka

Drone photo and video shoot for Miss Ceylon hotel in Sri Lanka. The goal was to showcase the property, the nature around it and one of its signature services – breakfast served in a floating basket in the pool.

Portfolio item

Drone shoot for Miss Ceylon hotel in Sri Lanka

Drone shoot for Miss Ceylon hotel in Sri Lanka

Drone photo and video shoot for Miss Ceylon hotel in Sri Lanka. The goal was to showcase the property, the nature around it and one of its signature services – breakfast served in a floating basket in the pool.

SM content for Samaraana hotel in Sri Lanka

2-week content project with a newly opened hotel in southern Sri Lanka. I was responsible for developing a backlog of ideas for reels and carousels, then creating and publishing content along with captions and daily IG stories.

Portfolio item

SM content for Samaraana hotel in Sri Lanka

SM content for Samaraana hotel in Sri Lanka

2-week content project with a newly opened hotel in southern Sri Lanka. I was responsible for developing a backlog of ideas for reels and carousels, then creating and publishing content along with captions and daily IG stories.

UGC video

Product UGC – product test and customer review of a kombucha-like drink made from rainwater, produced in Bali.

Portfolio item

UGC video

UGC video

Product UGC – product test and customer review of a kombucha-like drink made from rainwater, produced in Bali.