From: Poland
Location: Świerklany, PL
On Useme since 18 September 2025
Deals 1
SUCCESSFUL: 1
DISPUTED: 0
FAILED: 0
About me
Bilingual (Polish & English) content strategist and copywriter with 12+ years of experience across IT, SaaS, e-commerce, and various industries, incl. beauty, hospitality & more. Relentless when it comes to content quality, and continuously learning to keep my work sharp and effective. I’ve worked both in-house and as a freelancer for diverse B2B and B2C brands, focusing on content strategy, storytelling, SEO, content creation, and multi-channel execution. I have been fully remote since 2019 and currently work with global clients, with occasional on-site creative projects.
Take a loot at my portfolio: https://thatnomadcreator.my.canva.site/
and my LinkedIn: https://www.linkedin.com/in/karolina-luzniak-content-specialist/
Need a great specialist for your project? Don’t hesitate to drop me a message.
Categories
CV / Résumé
Jan 2024 - Now
Content Creator
Freelance Creator
Content collabs with hotels, resorts, travel agencies, and travel service providers. Creating marketing visuals including short-form video for social media and ads, drone photography and video, lifestyle and product photography, video editing & more.
Oct 2021 - Jul 2025
Senior Content Marketing Specialist
Neoteric
Responsible for end-to-end content strategy and execution across blogs, SEO, website content, social media, email, landing pages, and webinars, with a focus on conversion funnel optimization. Collaborated with SEO, design, BD, and copywriters.
Apr 2017 - Apr 2021
Senior Content Marketing Specialist
Versum
End-to-end content marketing for two connected products: a SaaS platform (Versum) and a marketplace (Moment.pl). Strategy, blogs, SEO, social media, newsletters, landing pages, user education, webinars, coordinating designers and video creators.
Jan 2014 - Now
Content Specialist
Freelance
Marketing for startups, small businesses, and independent brands: communication strategy, copywriting and content editing, brand storytelling, and social media development and optimization. Creating scripts and narrative concepts for video ads.
Portfolio
Photo and video content project for a Polish travel agency organizing winter trips to the Alps. January 2026 trip focused on capturing accommodation and guest experience: ski-in hotel, SPA facilities, amenities, perfect conditions, après-ski events.
3-week collaboration focused on social media promotion. I managed their two accounts (resort and restaurant), created daily content (stories, reels, carousels and copy), and developed content guidelines for further social media activities.
Drone shoot and content creation (photo editing and ready-to-post reels) for a resort in southern Sri Lanka: Ganesh Garden Beach Cabanas and Marakolliya Beach Resort.
Video editing for social media and marketing campaigns: short-form content (Reels, TikTok), ads, and lifestyle/travel content. Editing, sequencing, b-roll creation, post-production, and preparing ready-to-publish materials.
Drone photo and video shoot for Miss Ceylon hotel in Sri Lanka. The goal was to showcase the property, the nature around it and one of its signature services – breakfast served in a floating basket in the pool.
2-week content project with a newly opened hotel in southern Sri Lanka. I was responsible for developing a backlog of ideas for reels and carousels, then creating and publishing content along with captions and daily IG stories.
Product UGC – product test and customer review of a kombucha-like drink made from rainwater, produced in Bali.