Projekt Luna

Projekt Luna

Joined on: 2020-03-11
Kielce, Poland
Verified
SKILLS: articleblogbuzzmarketingcopywritingpre-sell textproduct descriptionseoservice descriptionspecializedtext editingtranslationvirtual office

As a doctor of social sciences I mainly deal with the issues of corporate social responsibility (CSR) and sustainable development. I have many years of practical experience and substantive knowledge in the field of public relations, promotion, image-building, marketing, media relations and business communication. I also used to conduct solemn galas, promotional events, industry events, as well as international press conferences.

During my professional career I have also gained theoretical and practical experience in the area of press and TV journalism, including manipulation techniques and intercultural communication. I can easily be a team leader. Challenges and unexpected tasks make me satisfied with being able to use my creativity which leads to extraordinary solutions.

ON BOARD THINK KONG - ECCO Network

ENG - PL translation.

https://www.coca-cola.pl/czyn-dobro/recykling/kazda-butelka-odzyskana download: Kazda_butelka.pdf

Społeczna odpowiedzialność biznesu. Nowa wartość konkurencyjna

A book dedicated to CSR (corporate social responsibility) issues.

https://www.pwe.com.pl/ksiazki/ekonomia/spoleczna-odpowiedzialnosc-biznesu-nowa-wartosc-konkurencyjna,p353299013 download: KB_wstep_fragm.pdf

Kampanie społeczne - idea vs biznes

The social campaigns – idea vs business The terms social campaign and social advertising are being treated as mutually interchangeable. The author points to the differences between them and proposes to place the pro-social activities of business in two separate areas. The term social campaign would refer to typical “probono” projects devoid of commercial or promotional subtext, whereas the social advertising would be used to describe the kind of action which is expected to have dual impact, both on the realm of the social values and on the company’s public image. It would be then possible to perceive it as a hybrid of typical social campaign and commercial advertisement of a company.

http://www.ejournals.eu/pliki/art/6350/ download: Kampanie_spoleczne_-_idea_vs_biznes_-_KB.pdf

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