Paweł Raja
From: Poland
Location: Wrocław
On Useme since 31 October 2026
About me
PhD in economics with 12 years in finance and project management (BNY Mellon, Credit Suisse, UBS), co-founder and CEO of Urvis Bike. I run and develop online stores, mainly WordPress/WooCommerce and Shopify.
How I can help: • day-to-day store management: products, variants, configurators, categories, payments • product pages in PL/EN, EAN/GS1 codes • WordPress/WooCommerce fixes, clean-up after security audits • SEO and GEO, GA4, Google Merchant Center • Meta Ads campaigns, selling on Allegro and OLX • AI-assisted work (Claude Code) – faster, with every result verified
Projects: urvis.bike, no-limited.pl, sekabikes.pl, magura.pl, atomteam.pl, serwisyrowerowe.com.
I understand a store from the sales, process and numbers side, not just the tech. Working remotely from Wrocław, VAT invoice.
Categories
CV / Résumé
Mar 2025 - Now
Adjunct; Dean's Plenipotentiary for AI and Ethics
Wyższa Szkoła Kształcenia Zawodowego (WSKZ)
Publications in behavioural economics and management. Since 2026 I coordinate the faculty's responsible and ethical use of AI in teaching and research.
Aug 2024 - Now
Client Application Specialist
Universal-Investment-Labs GmbH
Client technical support for an investment platform: diagnosing and resolving application issues, maintaining static data, monitoring securities data quality.
Nov 2023 - Nov 2024
Senior Associate / Assistant Manager
BNY Mellon
Supervised fund NAV calculation, daily valuation of financial instruments, reconciliations and client reporting. Earlier at BNY (2012–2016): from Fund Accountant to Fund Accounting Supervisor.
Dec 2020 - Now
CEO and Co-Founder
Urvis Bike
WooCommerce store urvis.bike: PL/EN products, payments, GA4, Google Merchant Center; Meta Ads campaigns, selling on Allegro and OLX. Raised PLN 1M from a VC and PLN 2M from 15 business angels.
Mar 2016 - Apr 2020
PMO Lead / COO Support Expert in Finance Change
Credit Suisse
Status reports and project plans, resource planning, programme cost validation; cost and headcount control, Actuals/Budget/Forecast cycle, analytics in Alteryx, Tableau and Qlik Sense.
Portfolio
WooCommerce + Elementor store selling CAT sports socks and caps plus QM Sports Care products. Hosting setup and ongoing store maintenance.
Site for an international online conference (WSKZ, 29 Jan 2027): call for papers with countdown, 3 tracks, programme, registration, publishing guidelines, PL/EN versions. Vercel + custom domain.
Service website for a computer repair business in Wrocław: services and prices, repair process, warranty, on-site visits, contact and payment options (cash, transfer, BLIK).
My own content sites: akawa.pl – a specialty coffee guide; akask.pl – bicycle helmet safety (standards, biomechanics, MIPS, EU rules, comparison tables, FAQ).
WooCommerce store selling SEKA bike frames: SEO and GEO (AI search visibility) optimisation and ongoing site fixes.
My own behavioural economics reference: 30 cognitive biases, 7 nudge findings, 43 research summaries, an NBER working-paper directory, essays and an interactive AI trust sandbox. GitHub + Vercel.
Search across 32,700 journals from the Polish ministry points list, DOI/ORCID publication import and a Kanban board tracking papers from idea to publication; user accounts and plans for institutions.
Sales pages for my PDF travel guides sold on Etsy: The Malaysia Plan (141 pages, 9 maps) and The Singapore Plan (singapore-lime.vercel.app). Traffic is sent to the Etsy listings.
Running two carbon-wheel stores: no-limited.pl (WooCommerce, 8 languages) and no-limited.cc (Shopify, EU and UK markets). Product configurator, variants with EAN/GS1 codes, Meta Ads campaigns.
WooCommerce store for URVIS cargo bikes: product listings and copy in PL/EN, SEO and GEO, Google Merchant Center, GA4. Social media: Meta Ads campaigns, Facebook posts and the LinkedIn company page.