Naiara Back
From: Portugal
Location: Porto, PT
On Useme since 7 February 2025
About me
I am an Artificial Intelligence Specialist and Digital Strategist with over 15 years of international experience. After building my career in leading e-commerce companies in Portugal, such as KuantoKusta and Mercadão, I chose to become an entrepreneur with the mission of making AI more accessible and applicable to both people and businesses.
I hold a degree in Advertising, an MBA in Digital Marketing, a Master’s in Communication Sciences, and a specialization in Artificial Intelligence. This academic foundation, combined with hands-on experience across markets in Brazil, Portugal, the U.S., and Angola, enables me to merge strategy, creativity, and technology to deliver real impact.
Driven by an explorer’s spirit and an adventurous mindset, I believe true innovation emerges when human talent meets Artificial Intelligence. My mission is to transform how marketing is done—bringing more intelligence, personalization, and measurable results.
In practice, I support brands in being born—or reborn—through AI