Martin C. | B2B Writer
From: United States of America
Location: San Diego
On Useme since 8 April 2025
About me
Cut through the noise with B2B content that’s actually different—content that resonates deeply with your audience. My approach combines exhaustive research, proven copywriting strategies, and a keen understanding of your customer’s journey. Oh, and I ask targeted questions of your subject matter experts to ensure better alignment. As a result, I deliver content that doesn’t just stand out; it drives measurable results.
- Blog posts that immediately answer pain + offer arguments backed by data + facts
- Website copy that offers clear + concise articulation of how you solve for customer needs
- Case studies that hold up the mirror to your prospects
- Lead magnets that enhance your B2B marketing strategies (white papers, ebooks)
CV / Résumé
Sep 2020 - Now
Freelance Copywriter
Copy Martin, LLC
Researching, writing, and editing authoritative B2B content + copywriting for decision-making audiences. Articles + blog posts; websites; B2B lead magnets (whitepapers + ebooks); case studies. Specialties: SaaS; contact center; customer service.
Jan 2018 - Sep 2020
Digital Content Strategist
MindTouch
Worked with marketing, sales, product to plan, create, distribute lead-gen content. Served as “the writer” for all departments, providing consistent editorial oversight. Skills: content writing; blog writing; SEO strategy; website copywriting.
Nov 2010 - Feb 2017
Technical Writer
ESET North America
Through close collaboration with customer support, product marketing, training, and sales, authored and managed customer-facing product support documentation in an extensive knowledge base. Skills: how-to articles; user guides; help content; video.
Portfolio
AMC Health White Paper
Turn a recorded healthcare webinar into a comprehensive white paper. Audience: decision-makers at healthcare payers.
Client review:
"He completed a complex writing project for our niche market on time and we only needed one round of revisions."
Zonder Family Law: Ebook Lead Magnet
An irresistible offer for divorcing clients in California who want legal representation during the mediation process or a "second opinion attorney" to avoid critical financial and custody mistakes as they attempt to navigate toward settlement.
A comprehensive B2B blog post to educate Contact Center/Call Center decision-makers on the nuances of Contact Center as a Service (CCaaS), written for Bucher + Suter.
Reviewed client brief and collaborated with key stakeholders to write and lay out compelling website copy for the Work Ninjas homepage.
BlueRithm B2B Case Study
Interviewed client, transcribed interview, wrote and structured B2B case study, and handled revision cycles.
Deliverable: Vertical-Specific Marketing Collateral Objective: Attract + convert healthcare decision-makers looking for revenue cycle management (RCM) and digital marketing solutions. Audience: Healthcare administrators, CFOs, + other decision-make
This article will expose the hidden financial risks of ignoring UX and how small design flaws can lead to significant revenue loss, operational inefficiencies, and customer churn.
Your B2B buyers are changing and demand a more B2C experience. We break down what B2B buyers really want and how can you win them over.
Interviewed client, transcribed interview, wrote and structured B2B case study, and handled revision cycles.