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What is the subject of the order:
Our client is the owner of the oil brand, at the stage of creating the marketing strategy. Therefore, we need research of the edible oil market with an analysis of the market and private brands (list attached)
Range:
• Category: the most important drives, drivers, insights
Brands
• positioning (including archetypes) plus usp
• analysis of communication (current and previous flights) divided into individual touchpoints (possibly ATL, PR plus SM and larger shopper campaigns)
• brand awareness, if any
Market
Size (based on publicly available studies) and future (expert estimates, growth dynamics)
Threats due to nutritional and dietary changes and eco-awareness
Substitutes - Threats Opportunities
I am asking for an offer, experience, example, price.
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