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From: Italy

Location: Caxias do Sul, BR

On Useme since 27 May 2025

About me

Hi! I’m Fernanda, a Marketing & Advertising Strategist with 10+ years’ experience across agency, corporate, and retail. I hold a Communications & Advertising degree and an MBA in Business Intelligence, Digital Marketing, and Data-Driven Strategy. My academic and professional background helps me elevate brands, connect with ideal customers, and drive real results.

A native Brazilian Portuguese speaker, fluent in English (lived/worked in Australia 4 years), plus comprehension of Italian and conversational skills, I create marketing campaigns that resonate with both local and global audiences.

I’ve applied my retail expertise to an Australian sporting goods brand and helped Brazilian fashion footwear brands expand into the U.S. by tailoring strategies to cultural preferences. My multilingual skills enable me to understand diverse consumer behavior and maximize impact.

Let’s connect and explore how I can contribute to your project!

CV / Résumé

Aug 2025 - Now

Marketing Specialist Consultant

Agens, Inc. (US)

- Collaborated on building the GTM engine end-to-end in the B2B SaaS space - Defined ICPs for industrial SMEs - Set up Clay lead-qualification workflows - Turned research into clear messaging

May 2024 - Aug 2025

Senior Content Strategist & Project Manager

GrowthMasters (US)

- Led strategy and execution for client accounts, translating business goals into LinkedIn content strategies. - Conducted regular competitor monitoring and market analysis to inform positioning and differentiate content narratives.