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From: Malaysia

Location: Rawang, Selangor, Malaysia, RS

On Useme since 12 August 2024

About me

1. 38 years old passionate marketeer with +14 years experiences in Sales & Trade activation with consumer experience in heart. 2. Malaysian with vast experience on market dynamic, culture and consumer behavior in Malaysia & Indonesia 3. Managing various high-profile direct to consumer projects in Multi- National company 4. Believe in Agile process & Collaboration to achieve organizational goals. 5. Current residency is in Belgrade, Serbia for the next 3-4 years ( wife posted here/ following family)

CV / Résumé

Mar 2023 - Now

Marketing Manager

Lexus Malaysia

Planned and executed successful product launches (Lexus RX) resulting +100% increase in sales in 2023 Implemented data-driven insights to optimize digital marketing, leading to a +236% improvement in online

Dec 2021 - Feb 2023

Trade Marketing Manager

Redbull Malaysia

Spearheaded the achievement of annual volume targets for General Trade (GT) through adept management of Principals (TCP), Distributors, and Sub-Distributors nationwide in Malaysia.

Aug 2019 - Nov 2021

Senior Direct to Consumer Manager

British American Tobacco (Indonesia)

Accountable for the development and execution of the four key pillars of the D2C strategy (121, Social Selling, Community, and Point of Consumption) across current and new categories