Daniela Ivanov

About me

I help e-commerce brands and lead generation companies grow through paid media that's built on clean data and sharp strategy. My core expertise spans Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads — covering everything from audience architecture and creative strategy to bid optimization and budget scaling. I work across the full funnel: awareness, consideration, and conversion. Where I go deeper than most: advanced conversion tracking. I specialize in Google Tag Manager (GTM) tracking setup — ensuring every click, lead, and purchase is accurately attributed. Clean data isn't a nice-to-have; it's the foundation of every optimization decision I make.