Dagna

About me

I have many years' professional experience in copywriting, translation and transcreation in global agencies (Grey Worldwide, Testardo-Bates, Change Serviceplan) and international cosmetic companies such as Oriflame and L'Oreal Paris. Having lived in Brussels, Munich and Cape Town, I highly value working in an international environment as a unique opportunity to exchange knowledge and experience.

• Executing advertising briefs, implementing and developing 360 marketing andcommunication strategies *Creating catchy slogans and accurate, consistent advertising copy (short: headlines, sublines, banners and longer copy: tutorials, articles, editorials)* Preparing effective SEO texts, optimizing existing content for SEO *Creating online content: blogs, websites, posts, newsletters, editorials in Polish and English* Writing press articles, sponsored articles* Creating scripts and implementing tv, radio, press, and online concepts* Adapting foreign advertising concepts to the Polish market.