Terms of reference for creating a logo for a video editing studio
1. general information about the project
Studio name: [Studio Name].
Work Start Date: [Start Date].
Contact Person: [Name, Phone, Email]
2. studio description
Main services: video editing, creation of video clips, animation, post-production.
Target audience: companies and individuals who need professional video editing.
Mission and values: quality, creativity, professionalism, reliability.
3. Goals and objectives
Main goal: To create a unique, memorable and easily recognizable logo, which will be associated with professionalism and creativity of the studio.
Objectives:
To reflect the specifics of the studio's activities.
Visually attract the target audience.
To be universal for use on various media (website, business cards, promotional materials, etc.).
4. logo requirements
Stylistics: modern, minimalistic, dynamic.
Color scheme: it is preferable to use combinations of colors associated with video and multimedia (for example, blue, black, white, red). Gradients are acceptable.
Fonts: clear and easy to read. Font options should be suggested.
Graphic elements: symbols associated with video editing can be used (e.g. film, editing scissors, playback icon, etc.), but it is important to keep it minimalist.
Adaptability: the logo should look good in a variety of sizes and media, including black and white.
5. Technical requirements
File formats: vector (AI, EPS, SVG), raster (PNG, JPG).
Resolution: for raster files at least 300 dpi
Logo versions: color, black and white, negative.
Due date: up to [specify due date]
6. work stages
Research and information gathering.
Development of concepts (at least 3 variants).
Harmonization and selection of the main variant.
Finalization of the selected variant taking into account the comments.
Transfer of finished files to the customer.
