Salesforce-based email automation

General objectives:

The goal is to automate Salesforce-based email messaging. Messages should be sent to leads in Salesforce who have New and Contacted statuses. Sending from the first message and then by follow-up after 3, 5, 10 and 21 business days, or until a response is received from the prospect.

Message language:

Messages should be sent in the language appropriate to the person (we can assume that if the person has a Polish name then we write in Polish, otherwise - in English.

Personal forms:

Messages should have the correct personal form. Attention should be paid to any variations (Ms./Mrs., etc.).

Parameters:

Variable parameters appear in messages, such as: company names, technologies, job names. Parameters are variable for each company, but we can refer to the same parameters for each prospect from a given company.

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