Brand Identity & Visual Kit
Project goal
Create a clean, practical brand identity and Canva-based visual kit for J.D. Timber, optimized for digital platforms.
Brand Guidelines
Clean, practical, and digital-focused brand identity suitable for various online platforms.
Scope of work
1. Logo Kit
- Horizontal and icon versions
- Color, black, white formats
- SVG, PNG, JPG
- Canva version for content use
2. Color Palette
- 1 primary, 1–2 accent colors, 1–2 neutrals
- HEX codes + Canva visual palette
3. Typography
- Google/Canva-native heading + body font
- Basic usage guide (sizes, spacing)
4. 1-Page Brand Guidelines
- Canva + PDF
- Covers logo use, colors, fonts, tone
5. Social Templates (x5)
Editable Canva posts for:
- Promotion
- Testimonial
- Value tip
- Update
- Referral/offer
6. Web/Funnel UI Assets
- Hero banner (desktop)
- CTA button styles (normal + hover)
- 2–3 icons (e.g. “Fast Delivery”, “Quote in 5 Min”)
Deliverables file format
File Delivery:
- Editable Canva links
- Exports in PNG, JPG, SVG as needed
- Organized folders (Logo, Social, UI, etc.)
- Files web-optimized (<200KB where possible)