Marketing Job: Strategy & Promotion for Lashinfinity
Project Overview:
We are looking for a marketing expert or agency to help launch Lashinfinity, a premium bonding eyelashes brand. Our goal is to build brand identity, increase awareness, and drive online sales.
Scope of Work:
✅ Marketing Strategy – market & competitor analysis, unique brand positioning, and promotion plan.
✅ Branding & Storytelling – key messaging, tone of voice, and brand narrative.
✅ Content Marketing – social media content (Instagram, TikTok, Pinterest), SEO-friendly product descriptions, and blog articles.
✅ Social Media & Influencer Marketing – account management, paid campaigns (Meta, TikTok, Google Ads), and influencer collaborations.
✅ Ad Campaigns & Sales Optimization – retargeting, performance marketing, and conversion optimization.
✅ Visual Marketing – ad creatives, animated logo intro, and short promo videos.
✅ E-commerce Growth – UX/UI improvements, email automation, and loyalty programs.
Target Audience:
🎯 Women 18-45, beauty enthusiasts, salon professionals, and those looking for long-lasting eyelash solutions.
Requirements:
🔹 Experience in beauty/luxury/fashion marketing.
🔹 Proven track record of successful campaigns.
🔹 Expertise in paid ads & influencer marketing.
Budget & Timeline:
💰 Negotiable – we prioritize quality.
📅 Long-term collaboration, starting ASAP.
If you have experience in beauty branding and online sales growth, send us your proposal and portfolio! 😊
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Key Responsibilities
Social Media & Community Management:
Oversee and grow Flawsome!’s social media presence, with a focus on LinkedIn, Instagram, and other key platforms.
Develop and execute a content calendar that aligns with brand campaigns and key industry moments like B Corp Month.
Engage with our community, responding to comments and fostering conversations that align with our brand’s values.
Creative Copywriting & Brand Storytelling:
Write engaging, witty, and human-centric copy for social media, email marketing, and paid ads.
Ensure all messaging aligns with Flawsome!’s brand voice—witty, honest, positive, and human.
Craft compelling LinkedIn content, both for the Flawsome! brand page and the founder’s personal page, to enhance our thought leadership in sustainability and food waste reduction.
Founder Storytelling & Personal Branding:
Collaborate with our founder to shape and communicate their story across LinkedIn and other relevant platforms.
Develop thought-leadership content that positions the founder as a key voice in the sustainability and food waste space.
Identify and leverage storytelling opportunities that amplify Flawsome!’s mission and impact.
Industry Engagement & Trendsetting:
Stay active in relevant industry groups and communities to discover new engagement opportunities.
Keep an eye on industry trends in sustainability, branding, and digital marketing.
Proactively share insights and propose fresh creative initiatives.
showcasing premium-quality cocktails and making jellies using our drinks.
Scheduling content
Managing the account
Responding to messages and comments
Analysing engagement
Collaborating with UGC creators
