Job description
Commissioning: Comprehensive visual identity for an online gardening store
We are looking for a professional person or company to undertake the design of a visual identity for our brand, in accordance with our marketing strategy and selected brand archetype. Our company operates an online store with gardening products and we already have our own logo, but we need a comprehensive visual concept that is consistent.
The scope of the order includes:
Developing visual guidelines (color schemes, typography, graphic style, shapes, etc.) for the online store and marketing materials.
Matching visuals to the brand archetype.
Preparation of templates and guidelines for graphic elements for the online store, social media, online ads (banners, pop-ups, pictograms, infographics).
Create guidelines for graphic designers to use when commissioning specific advertising graphics.