Job description
Facebook Ads
-square 1:1, best resolution 1080x1080 px
-rectangle 1200x628 px
-stories 1080x1920 px
Graphics format PNG or JPG
Video format mp4 up to 15-20s most effective
Important:
-include branding on graphics
-colors of graphics identical or contrasting with colors of the website
-different versions of CTAs on graphics
-separate graphics for each product/category/service
-info about a promotion, free delivery, set at a better price, subscription savings (an aspect that encourages the consumer to buy, check out the product) to test what works best
-in stories, leave the bottom 20% (340 pixels) of your assets free of text, logos and other key creative elements to avoid being covered up by the CTA link sticker.