For employers

User generated content has become one of the most reliable ways to reach new audiences with authentic, engaging content. That’s why more brands are turning to UGC creators, and often UGC platforms, for their marketing and ads, since this kind of authentic content resonates with customers more than traditional advertising. But once a campaign grows past one or two creators, creator payments become a project of their own. Learn how to pay UGC creators globally.

Influencer marketing can create valuable connections between brands and creators. But as the number of partnerships grows, managing those connections can become a job of its own. Messages get buried, campaign details end up in different places, and it becomes harder to remember which creators delivered strong results. Without a clear campaign workflow, active campaigns can quietly stall while no one notices. This article shows you how to build influencer relations that last.

TikTok is one of the most powerful platforms for reaching new audiences. For many businesses in the US, it’s where attention is happening. A single video can introduce your brand to thousands (or millions) of potential customers, often without any ad spend. Learn how to get organic TikTok views and become recognizable on this platform.

As a business in the USA, you must stay up to date with different tax forms that help you meet IRS regulations. If you hire contractors from outside the United States, you might be wondering: Do I need the form W-9 for international contractors?

Here’s what you need to know before, during, and after ending an independent contractor agreement. Check how to fire a contractor on good terms.