MIGUEL ESCAMILLA

About me

I manage and optimize a large-scale Amazon account with more than 2,600 products across over 80 brands, overseeing product listings, catalog management, content optimization, and marketplace growth.

My responsibilities include: Managing and optimizing Amazon product listings, including titles, bullet points, descriptions, backend search terms, and A+ Content. Conducting product and competitor research to identify profitable products and opportunities for the Mexican marketplace. Analyzing pricing, competition, sales potential, and product costs to support product selection and import decisions. Managing the transition of selected products from Amazon USA to Amazon FBA Mexico, including profitability and cost analysis. Working with Amazon Seller Central and marketplace tools to monitor account performance and identify growth opportunities. Optimizing listings for organic visibility through keyword research and SEO-focused content.