We're looking for a Traffic Analyst

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Sense
Employer
5 deals
Job category:
Seo and social media
Expected budget:

2000.00 PLN

Published:
Valid until:

Job description

We are looking for a team member - remote work

Duties

The traffic analyst analyzes the traffic on the website (http://sense-monitoring.com/) and in SM and takes steps to optimize it in terms of quantity and quality.

The Traffic Analyst also tracks the effectiveness of advertising activities via Google Ads and in SM (LinkedIn)

The analyst collects information about where visitors came to a given page from, how they navigated the site, which page resources were most often visited, how much time they spent on the site and what files they downloaded. The collected information is analyzed by the analyst and based on it, he or she requests the modification of the website in terms of the collected content or technologies used to build the website. Based on the continuous observation of website traffic, an additional effect of the analyst's work is the ability to forecast trends in website traffic.

The analyst presents the performed analyzes and the conclusions drawn up in the form of reports, which are the basis for measuring the effectiveness of marketing activities, identifying the most and least effective areas of the website, analyzing the effectiveness of the sales tools used, defining the most and least effective links on the website, adjusting the website content to the specific target group. The website traffic analyst also participates in research aimed at optimizing the performance of web applications and the appearance of the website.

Type and number of texts:

Subject matter/industry:

Construction industry, IT, hardware, sensors, IoT