Video editing,

Video Editing Request

Project: Ad Optimization & New Ad Creation

Submission Deadline: August 23, 2025

Target Platforms: Reels, TikTok, Meta (Feed/Stories), YouTube

Scope of Work

1. Optimize Existing Ads (ad1, ad2, ad3):

Key Focus: Strengthen the first 3 seconds with a "Pattern Interrupt."

Required Tweaks:

Add high-contrast hooks (e.g., countdown timer, flash text like "90% of Americans fail...", judge’s scoring sheet).

Ensure hooks are visually jarring (bold colors, rapid cuts, motion graphics) to stop scroll.

Deliverables per Ad:

Premiere Pro project file (.prproj)

Final MP4s in all ratios (see below).

2. Create New Video Ads:

Type 1 (ad1, ad2, ad3):

Format: Problem/Solution focus.

Hook: Pattern interrupt in first 3 sec (e.g., "STOP! If you do this...").

Length: 45 seconds.

Type 2 (ad1, ad2, ad3):

Format:create by yourself

Hook: Pattern interrupt (e.g., "You won’t BELIEVE what happened...").

Length: 15-30 seconds.

Deliverables per Ad:

Premiere Pro project file (.prproj)

Final MP4s in all ratios.

Technical Specifications

Ratios & Resolutions:

Platform Ratio Resolution

Reels/Story 9:16 1080x1920

Meta Feed 1:1 1080x1080

4:5 1080x1350

YouTube 16:9 1920x1080

File Requirements:

All Ads: Deliver as Premiere Pro 2020+ project files (organized layers, labeled assets) + MP4 (H.264, 30fps).

AI Voiceover: Provide script + generated VO (MP3) for new ads (use tools like ElevenLabs).

Mood Boards: Include visual references for hooks, color palettes, and editing style (PDF or link).

Pattern Interrupt Guidelines

First 3 Seconds:

Use rapid cuts (0.5s each), high-contrast text (e.g., neon on dark background), or symbolic visuals (e.g., exploding timer).

Examples:

ad1: Flash text "90% of Americans fail this test..." + sound effect (e.g., glass shatter).

ad2: Countdown (3...2...1...) with glitch transitions.

ad3: Judge’s scoring sheet slamming down (SFX: drum hit).

Sound Design: Sync SFX (e.g., "whoosh," "ding," suspense tones) with visual hooks.

Deliverables Checklist

Per Ad (9 total: 3 optimized, 3