Person with knowledge of GA4 GTM sought

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Sara z Imperium Szkoleniowego
Sara z Imperium Szkoleniowego
Employer
6 deals
Job category:
Online analytics
Expected budget:

Negotiable

Published:
Valid until:

Job description

Hi,

We need a person who is very comfortable with GA4 and GTM environment.

GTM issues:

  • Universal Analytics tags - recommendations for tags - review which ones are useful and which ones should be abandoned + ideas.
  • Configuring tags that work with GA4; tags for Google ads; integrated with user data management platforms.
  • Tagging all pages.
  • Review of rules (most from UA)-how up-to-date, whether they work, whether anything needs to be added
  • Analysis of user-defined variables.

GA4 issues

  • Configuration of events after consultation with us.
  • Designation of individual events as conversions
  • Assigning values for events and conversions.
  • Connecting the account with other services like Google Search Console, Merchant Center (here it is not a prerequisite we are considering).
  • UTM - help with link tagging strategy.
  • Implementation of e-commerce tracking.
  • Maybe linking/tracking Meta Ads campaigns (facebook and instagram) through UTM? WHY is this practice being used