Person with knowledge of GA4 GTM sought

Hi,

We need a person who is very comfortable with GA4 and GTM environment.

GTM issues:

• Universal Analytics tags - recommendations for tags - review which ones are useful and which ones should be abandoned + ideas.

• Configuring tags that work with GA4; tags for Google ads; integrated with user data management platforms.

• Tagging all pages.

• Review of rules (most from UA)-how up-to-date, whether they work, whether anything needs to be added

• Analysis of user-defined variables.

GA4 issues

• Configuration of events after consultation with us.

• Designation of individual events as conversions

• Assigning values for events and conversions.

• Connecting the account with other services like Google Search Console, Merchant Center (here it is not a prerequisite we are considering).

• UTM - help with link tagging strategy.

• Implementation of e-commerce tracking.

• Maybe linking/tracking Meta Ads campaigns (facebook and instagram) through UTM? WHY is this practice being used