Performance Marketing Specialist – E-commerce (Polish Market, Startup Phase)

We are looking for an experienced Performance Marketing Specialist to help us

enter and grow the Polish market through our website.

This is an early-stage performance role. Our website has been live for some time,

but we still have limited sales data. The goal of this role is to build a

strong performance foundation first, then scale what works.

This is NOT a “just run ads” role.

Responsibilities:

• Auditing current website performance and conversion setup

• Setting up or improving conversion tracking (GA4, pixels, events)

• Planning and launching Google Ads (Search + Shopping)

• Running Meta Ads focused on conversions

• Testing demand with high-intent keywords and products

• Identifying conversion and trust gaps on the website

• Recommending CRO improvements to increase sales

• Optimizing campaigns for CPA and ROAS

• Reporting clearly on results, learnings, and next steps

Requirements:

• Proven experience running performance campaigns for e-commerce

• Strong experience with Google Ads (Shopping is a big plus)

• Experience working with low or early-stage data

• Conversion-focused mindset (sales over traffic)

• Ability to identify problems beyond ads (CRO, trust, UX)

• Fluent Polish (written & spoken)

Nice to have:

• Experience with B2B or packaging/logistics products

• GA4 and conversion tracking expertise

• Experience launching brands in new markets

• CRO or landing page optimization experience

We offer:

• Clear goals and realistic expectations

• Direct communication and fast decisions

• Freedom to test and structure campaigns properly

• Opportunity for long-term cooperation once performance is proven

Please include:

• Brief description of similar projects (especially early-stage)

• Example results or case studies (if available)

• Preferred cooperation model (monthly retainer / hourly)