Google Tag Manager - implementing Facebook pixel events for Shopify

Employer
no avatar
Fabos
Description

We will outsource the configuration of Facebook pixel in GTM for a store running on Shopify platform.

We have installed pixel also created all tags but the problem is fetching data that is configuring variables in GTM from shopify.

Below is the list of variables for events that we need to configure.

2. category page - ViewCategory

content_name:

content_ids:

content_type:

3. product page - ViewContent

fbq('track', 'ViewContent');

content_type:

content_ids:

value:

content_name:

currency:

content_category:

4. add to cart - Add to Cart

fbq('track', 'AddToCart');

value:

num_items:

currency:

content_name:

content_ids:

content_category:

content_type:

5. initiate checkout transition - InitiateCheckout

fbq('track', 'InitiateCheckout');

value:

num_items:

currency:

content_ids:

content_type:

6. purchase - Purchase

fbq('track', 'Purchase');

value:

currency:

num_items:

content_ids:

content_type:

content_category:

7. add to wishlist - AddToWishlist

fbq('track', 'AddToWishlist');

content_ids:

value:

currency:

8. search page - Search

search_string:

Published
on 2022-03-07
Subject matter/industry:
Google Tag Manager

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