DTC Copywriter (META)

We’re a fast-growing DTC brand focused on building products people genuinely love. We live and breathe performance marketing, but we believe great creative is what truly drives growth. We’re looking for a Creative Strategist who can bridge data and creativity — someone who can turn insights into scroll-stopping ads and high-converting campaigns.

The Role

As our Creative Strategist, you’ll own the ideation and direction behind our paid social creative. From researching winning angles to scripting ads, briefing editors, and collaborating with designers — you’ll be the engine behind our performance-driven creative output.

This is a role for someone who understands DTC, knows what makes ads convert, and can turn raw insights into compelling narratives.

What You’ll Do

🔎 Research & Insights

Analyze competitor ads, market trends, and customer psychology

Break down winning creatives and identify patterns

Mine reviews, comments, and customer feedback for hooks and angles

Partner with media buyers to interpret performance data and refine creative strategy

💡 Creative Ideation

Develop high-converting hooks, angles, and messaging frameworks

Write compelling ad scripts (UGC, founder-style, problem/solution, testimonial, etc.)

Concept static ads, carousels, and short-form video ideas

Create creative testing roadmaps aligned with growth goals

🎬 Production Direction

Brief editors with clear direction on pacing, hooks, visual structure, and CTAs

Collaborate with designers on static creatives and thumbnails

Provide feedback on drafts and iterations to optimize performance

Ensure brand voice consistency across all creative outputs

📈 Performance Optimization

Review performance metrics and identify winners/losers

Iterate on hooks, angles, and messaging based on data

Continuously generate new creative concepts to scale ad performance

What We’re Looking For

2+ years experience in DTC creative strategy or performance marketing

Strong copywriting skills (short-form, punchy, conversion-focused)

Deep understand