Job description
Specialist in lead generation and marketing automation
About us:
We are an Internet marketing agency that brings together under its brand the best specialists in Poland and abroad. We work remotely and exclusively on a B2B basis.
Your responsibilities:
- planning, creating and running paid campaigns in Google Ads for lead generation;
- creating advertising content;
- tracking, analyzing and optimizing campaigns to achieve the best results;
- reporting on campaign effectiveness;
- reporting your work;
- monitoring the ROI and budget of ad effectiveness on an ongoing basis;
- identifying and tracking industry trends to improve and develop company KPIs;
- Researching and developing new customized advertising concepts.
Our requirements:
- several years of experience running Google Ads campaigns for B2B and B2C in the lead generation process;
- experience working on campaigns with budgets of more than PLN 30k / month;
- documentation of sample campaigns that you would like to show off to us (case study);
- extensive and in-depth knowledge of the Google Analytics tool the ability to use it to optimize campaign effectiveness;
- knowledge of UX principles and keeping up with the latest campaign trends for various industries;
- Familiarity and practice in campaign optimization, A / B testing and experimentation;
- knowledge of Google Data Studio and Google Tag Manager;
- Possession of planning and organizational skills to work independently;
- ability to plan and create an effective advertising message (editing ad content);
- developed analytical skills to measure campaign effectiveness, draw conclusions and create reports;
- successive development;
- knowledge of the English language.
- very good organization of work
