Meta Ads & E-Commerce Funnel Audit | DTC Haircare Brand (UK & IE)

We are an Irish professional haircare brand expanding into the B2C DTC market with a new flagship hair repair mask. We are looking for an experienced Meta Ads & CRO Specialist to conduct a comprehensive audit of our current sales funnel and identify conversion bottlenecks.

Target Markets: UK & Ireland

Current Setup: Live Meta Ads (Reels & Statics) driving traffic to a dedicated landing page.

The Problem: Excellent ad engagement and low Cost Per Add-to-Cart (€3.55), but a severe drop-off before final checkout (4 sales on €1,000+ ad spend).

Scope of Work

Meta Ads Account Audit: Review campaign structure, targeting, audience exclusions (Cold vs. Warm), and placement efficiency.

Ad Creative & Copy Review: Evaluate messaging, visual hooks, and offer consistency.

Funnel & CRO Analysis: Audit the landing page, mobile user journey, checkout flow, and friction points.

Actionable Plan: Provide a clear, step-by-step roadmap to fix conversion leakages and improve ROAS.

Requirements

-Proven track record in DTC E-commerce (beauty or personal care niche preferred).

-Strong expertise in Meta Ads and Conversion Rate Optimisation (CRO).

-Familiarity with the UK and Irish e-commerce landscape.

Please submit your proposal with examples of previous e-commerce audit work, your rate, and estimated turnaround time.