Google Ads & Meta Ads Specialist (Travel Agency Website)

We're looking for an experienced digital advertising specialist to set up and manage paid ad campaigns for our travel agency website. This is a test-phase project - we want to start with a low budget to validate what works before committing to a larger spend.

What we need:

Set up Google Ads campaigns for our travel agency website

Configure conversion tracking where the key action is a click on the WhatsApp contact button on our site (this is our main lead-generation goal - we want to know exactly how many ad clicks turn into WhatsApp conversations)

Optionally, set up and test Meta Ads (Facebook & Instagram) in parallel, so we can compare performance and decide which platform delivers better results for our budget

Provide guidance on budget allocation for the initial test phase, and clear recommendations on how to scale up if results look promising

Ideal candidate:

Proven experience running Google Ads and Meta Ads campaigns, ideally for travel, tourism, or local service businesses

Hands-on experience setting up custom conversion tracking for actions like button clicks, WhatsApp clicks, or similar micro-conversions (not just standard purchase/form tracking)

Comfortable working with a limited initial test budget and optimizing before scaling

Able to explain results and recommendations clearly, in plain language — we want to understand what's working and why, not just receive a dashboard

Deliverables:

Properly configured Google Ads campaign(s) with WhatsApp-click conversion tracking set up correctly

(Optional/discuss) Meta Ads campaign(s) on Facebook & Instagram for the same goal

A short comparison/report after the test period: which platform performed better, and a recommendation on whether and how to scale budget

Budget: Starting with a small test budget - open to discussing scope and pricing based on your proposal. If results are good, there's clear potential to expand into a longer-term collaboration with increased ad spend.