Meta Ads Specialist (FB/IG) – Conversions / E-commerce Campaign Setup

Hi! I'm looking for a results-oriented Meta Ads specialist (performance marketing) to technically set up and launch a sales campaign for our new brand. I only need campaign creation and optimization – no organic social media management or posting required.

What are we selling? High-quality, personalized 4-minute videos for kids celebrating their first lost tooth (featuring Santa Claus as a tooth collector). It's a highly emotional product with a strong "WOW" effect. The price of the product is around 60 PLN ($15).

Your Goal: Pure sales (Conversions/Purchases). I'm not interested in generating "likes," building brand awareness, or "warming up the pixel" for a month. I need someone who knows how to set up a campaign for a specific ROAS (Return on Ad Spend) and keep the CPA (Cost Per Acquisition) under strict control.

Scope of Work:

Campaign Setup & Launch: Proper conversion campaign structure setup in Ads Manager.

A/B Testing Strategy: The plan is simple – I will provide the main video asset (about 15-second Reel), and your job is to create 3-5 text variants (hooks/ad copy). We run them for about a week, analyze hard conversion data, kill the variants that burn the budget, and leave/scale the top 1-2 winners.

Technical Audit: A quick check to ensure the Meta Pixel and conversion events (Purchase) are firing correctly on the landing page before the campaign goes live.

Application Rules (IMPORTANT!):

To filter out automated, copy-paste proposals, please ensure your application addresses only these two points:

Results: Attach 1-2 screenshots from your Ads Manager (you can blur client/brand names) showing ROAS or CPA from a recent e-commerce campaign. I am only interested in hard numbers.

Technical Access: Briefly describe your standard process for getting access to a new client's ad account at the beginning of a collaboration. (Please note: I only work by granting proper permissions via Business Manager).