Digital Marketing Strategy and Campaign Management for Premium Perfume Brand in Poland

We are looking for an experienced digital marketing expert or agency to support the launch and growth of our luxury French perfume brand Brigitte Arnaud and our distribution company Prima Mila in the Polish market. Our brand is already present in physical locations (shopping mall stands) and online. We need a partner who can help us with a comprehensive digital strategy that increases brand awareness, drives traffic, and maximizes sales (online and offline).

⸻ Project Goals:

• Increase brand visibility and awareness in Poland (especially women aged 24–55).

• Set up and optimize ad campaigns on Meta (Facebook, Instagram), Google Ads, and optionally TikTok.

• Boost website and e-commerce traffic (Shopify).

• Support offline sales via geo-targeted campaigns (e.g. for shopping mall locations).

• Create or guide organic content strategy (reels, posts, ad creatives).

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Deliverables:

1. Digital marketing strategy tailored for Polish perfume & beauty market

2. Meta Ads setup and optimization (A/B testing, performance reports)

3. Google Ads: Performance Max campaign structure + product feed (Merchant Center)

4. SEO/SEM audit and keyword suggestions

5. Monthly reporting on KPIs (ROAS, CTR, conversions)

6. Optional: Email automation, influencer strategy, TikTok testing

⸻ Requirements:

• Proven experience with e-commerce brands in beauty/fashion

• Fluent in English and Polish

• Deep knowledge of Meta Ads, Google Ads, and Shopify integrations

• Can start immediately and deliver results in the first 30 days