Comprehensive Project & Marketing Services (Swedish Service/Construction Company)

Platform Migration & Structure: Migration from WIX to WordPress; complete replication of current content and structure. Design of a new information architecture including service sections, portfolio, educational (know-how) sections, and an expanded category tree. Implementation of a staging (test) environment. E-commerce Development: Installation and configuration of Shopify/WooCommerce. Setup of payment methods, delivery configurations, and shipping templates. Creation of product categories, filters (material, format, color, thickness, etc.). Configuration of product pages (galleries, descriptions, technical parameters). Data Management: Analysis of 1–2 wholesaler/manufacturer data sources. Development of a dedicated scraping script. Data retrieval (names, prices, variants, descriptions, photos, parameters). Conversion to WooCommerce-compatible CSV/XML format. Product import, categorization, and attribute assignment. Analytics & Ads Integration: Installation and configuration of Google Tag Manager (GTM) with event tracking (clicks, scroll, lead, form submission, contact, user paths). Configuration of Google Analytics 4 (GA4) conversions and reports. Setup of Google Ads account, tags, and e-commerce integration. Google Search Console indexing and XML maps. Meta Integration: Setup of Meta Business Manager structure, permissions, and Pixel. Full server-side implementation of Meta Conversion API (CAPI). Feeds & CRM: Preparation of the complete product feed for Google Merchant Center. Export of products to the Meta Catalogue. Integration of the store with Zoho CRM (API / lead modules).

Content: Creation of 20 expert articles for the Knowledge Encyclopedia, minimum 6,000 characters each, covering topics such as driveways, patios, stairs, drainage, walls, etc.. SEO optimization (headings, phrases, meta tags, linking) and publication on WordPress. Solutions Creator: Preparation of high-quality visualization (garden/driveway plan). Implementation of interactive hotspots (driveway, stairs, terrace, patio, etc.). Logic for material selection (min. 10 variants). Connection of hotspots to the relevant product categories. Legal Compliance: Implementation of a cookie banner (preference for the premium version compliant with RODO/GDPR and Google Consent Mode v2). Development of regulations and privacy policy (preference for the extended version). Graphics: Preparation of design graphics (creator elements, icons, pictograms). Optimization of graphics for the website and store. Testing & Delivery: Functional testing of the site, store, and creator. Analytical testing (GTM, GA4, CAPI, conversions) and purchasing process tests. Transfer from staging to the production environment. Final hand-over of project files, administrative access, and documentation.