Build communications on an ecommerce landing page.

What do we do?

LittleGrass.pl is a product which is becoming more and more popular abroad. Its prototype is https://pawsongrass.com/.

The product is a piece of lawn, which we send at set intervals to homes where pets live. Such a piece of natural pleasure for your pet.

2. Business concept

The customer can buy a single lawn or subscribe to a subscription where once a week or once every two weeks will receive a shipment of fresh grass by courier

3. where we sell

only on the website. Due to the fact that we have only one product, all marketing communication must take place on the homepage (so called one-page ecommerce)

4. My thoughts and suggestions

I am looking for someone who has experience in building such a path. This is probably a standalone process (something like this: https://insightoutdigital.com/high-converting-landing-page-psychology/). Landing page must be probably divided into sections (not necessarily all of the link I gave), which step by step will "pull" the user towards the purchase.

I imagine that the first slide must be very strong on the emotions (may even induce guilt that we leave the pet in the concrete walls and they like grass. This is my idea, but you don't have to be particularly attached to it :)

It is worth to think about other benefits, such as easier to teach a young pet to pee on a designated place (pee on grass outside, then at home has the same grass)

5. How to get a project?

I am a perfectionist. I know that only special communication is able to get attention. I would ask you to send the general idea + an earlier project, which will show that you can arouse certain emotions :)