Brandbook

We are looking for an experienced branding specialist to undertake the creation of a brandbook for our new brand in the travel market. Our company is focused on providing unique and memorable travel experiences with an emphasis on quality service and an innovative approach to travel.

Scope of Work:

Creating Brand Image:

- Development of logo and logo concept.

- Selecting a color palette and typography that matches the nature of the brand.

- Determining the tone and style of communication with the customer.

Identifying Brand Values:

- Developing clear values that guide the brand.

- Defining the company's mission and vision in the context of the travel industry.

Brandbook Elements:

- Creation of a document containing all relevant information regarding the brand's visual identity and communication.

- Guidelines for using the logo, colors and graphic elements in different contexts.

Application on different media:

- Determination of rules for adaptation of visual identity on different media (website, promotional materials, social media, etc.).