Take your business to the next level - 4 areas in which a freelancer has an advantage over a full-time employee.

Published on 2019-05-24 by Zuzanna Ilków.


For many small companies and start-ups doing everything on their own is a part of everyday life. Apart from dealing with the core business, you must also be an expert in e-marketing, a copywriter, a content manager and a graphic designer. The results are better or worse but comparing them with those of your competition, you feel that your marketing lacks something.

Theoretically speaking, you can learn about SEO and how to use Google Analytics on your own by means of trial and error or put a strain on your budget by investing in Facebook advertising campaigns. Some of these actions will surely be successful but perhaps not to the extent that you expected.

It is worth, of course, knowing the basics but in areas in which you care about results, it is always better to rely on professionals. You do not have to employ anyone immediately on a permanent basis to help you develop social media profiles or create an attractive newsletter.

For activities related to your online presence, make use of freelance services.

Why hiring a freelancer?

Owners of startups and CEOs of large companies often fear that freelancers, being outsiders, will not dedicate themselves to a job as much as full-time employees and that contacting them will be more difficult. It does not have to be true. Of course, a lot depends on how you will arrange your cooperation, but references and good reputation are as important for the freelancer as the quality of a job that he/she does.

The best advantage of cooperating with a freelancer is a high level of professionalism. Freelancers normally specialize in a specific type of tasks so they are better prepared to perform them than full-time employees responsible for a wide range of duties. Please note that while cooperating with a freelancer you can check the progress of a task on a regular basis. If for some reason cooperation is not going well, the freelancer is not bound to you by an annual agreement.

In which areas can cooperation with a freelancer bring you the most benefits?

1. Website facelift

Giving a facelift only to your business address and the website is not sufficient. A website that loads slowly looks as if from the previous era or is hardly intuitive is the best tool to put off customers.

A freelance web developer will advise you what changes to make in order to achieve a higher ROI. Giving your website a minor facelift is sometimes sufficient enough for it to become faster, better visible in search results and user-friendly.


2. Refining UX of the mobile version of the site

Perhaps you remember a revolution Google brought about in 2015 by dropping search rankings of the websites that did not have responsive versions. These are not all of the changes: According to the latest principles, Google will index your site above all on the basis of its mobile version.

This trend shows how important traffic from sites that users visit on their tablets and smartphones is becoming. That is not everything. According to Google research, visitors to your website expect it to load within 2 seconds. If they have to wait for 10 seconds, every fourth of them will abandon it.

Instead of seeking for solutions concerning UX by means of trial and error, commission a professional to make changes in this field. Experienced UX/UI designers possess extensive knowledge of users' online behaviour and expectations. The changes are sometimes minor, such as separating two buttons so that clicking does not activate both of them, but another time a completely new project has to be created.
Irrespective of the amount of changes that are needed, refining UX of the mobile version of the site is an investment that will pay off in the future.


3. Persona

You must realize how important online presence in the social media and maintaining the engagement of recipients are. Everything counts: a newsletter, a video and a direct contact. But do you really achieve the full potential of your actions?

To answer this question, you must know who your customers are, why they need you, what they are looking for on your website and why they want to receive messages from you.

The ignorance of your customers and the lack of persona are quite common among owners of startups and companies. In the world of digital marketing, where a lot of senders compete for a recipient's attention, a message tailored to the recipient's needs is invaluable.

A copywriter experienced in marketing can help you create your customer's persona or check whether it has not changed during the company's operation. Moreover, due to the ability to create content tailored to the model recipient's interests, needs and preference, the copywriter will smoothly associate his/her expectations with the tone of your brand. And the result? Engaging content addressed to the suitable group and new customers that receive your message.

4. Content marketing and the social media presence

Is your content flawless? Now it is the right moment to share it with the world, especially if you care about reaching a specific group of recipients. Traditional advertising does not inspire confidence anymore and this particularly concerns representatives of the millennial generation. Then how to effectively seek for new customers?

Not only younger generations enjoy receiving messages from their favourite brands. The trick is to get through to them and it is the social media that may become your catapult to it.

In order to make good use of the social media potential, you need to know the specifics of each of them, be familiar with tools that promote posts, tailor content to recipients' needs and... be consistent in your actions. You do not know how to assess the usefulness of individual websites or which ones to focus on? Invite a freelancer specialized in social media marketing and content management to cooperate.

This professional knows what to publish and how to do it in order to arouse the recipients' interest. Thereby the freelancer increases also your brand recognition and that is what you really care about.

In which areas can cooperation with the freelancer bring benefits to your company?

Online marketing is a specific area which has its own rules. Even if you keep up with theoretical knowledge, it is worth commissioning a professional to take practical action. You do not need to worry about the costs: hiring a freelancer instead of a full-time employee is cheaper and more efficient. Many freelancers can issue an invoice for you either independently or via websites that help account for work, such as useme.eu.

Last entries

10 Tips For Working With The Remote Team In Different Time Zones

Published on 2021-04-29 by Ching Chieh Li

With a well-organized remote team, the time difference can benefit both the employee, company, and customer. The company has 24/7 customer...

How New Useme Works With You

Published on 2021-04-22 by Ching Chieh Li

Let everyone work freely and safely. That is what we want to achieve through this transformation. We increase the security level and modify the...

Rebranding New Useme has landed

Published on 2021-04-22 by Ching Chieh Li

A new Useme has landed! Finally, we are going to present a new Useme to you. New Useme has a more user-friendly website and the new visual...

10 Steps To Protect The Online Business From Cyber Attacks

Published on 2021-04-08 by Ching Chieh Li

Cyberattack happens more often when everyone works from home. Most cyber fraud begins with small things to gain trust. Then they reveal their...

How To Set The Right Price For A Graphic Design Work

Published on 2021-03-25 by Ching Chieh Li

With an engaging graphic, the company adds credibility to the viewer. Setting the price for the creative work is harder than expected it. A lot of...

10 best free stock photo sites for commercial use

Published on 2021-03-11 by Ching Chieh Li

Human mind process image faster than the text. We can apply this feature to add the engagement rate. Here are 10 best free stock photo sites for...

What A Freelance Contract Must Include

Published on 2021-02-25 by Ching Chieh Li

The freelance contract not only provides protection but also decreases the chance of misunderstanding each other. Form a job contract is not hard...

6 Free Email Marketing Tools

Published on 2021-02-11 by Ching Chieh Li

Email is one of the most communication tools. 90% of people check their mailboxes every day. We feel emotionally connected while reading a letter....

Freelancer 102: A guide for building a strong relationship with the new client

Published on 2021-01-28 by Ching Chieh Li

It is good to meet a new freelance client. But you have to build a strong relationship from the beginning. Here is a list of having a good...

7 Chosen Project Management Tools During Working With Freelancers

Published on 2021-01-14 by Ching Chieh Li

Several tasks combine into one project. The employer needs to follow the process and makes adjustments accordingly. However, it is hard to follow...

7 Crucial Business Questions To Ask Yourself And Make The Business Strategy Even Better

Published on 2020-12-31 by Ching Chieh Li

We reach the last day of 2020. Let's have some self-reflection time to look back on this year. Here are the chosen questions for making the...

How To Let The Freelance Clients Find You

Published on 2020-12-09 by Ching Chieh Li

Finding the next freelance client is an inevitable daily task. Do you feel too hard to do it every time after finishing the project? Here are...

6 Best Online Tools For Graphic Designers

Published on 2020-11-25 by Ching Chieh Li

A good graphic makes information more accessible to the reader. The freelance graphic designer needs a lot of time and effort for creating a...

Freelancer 101:A Complete Guide For Having A Successful Freelance Career

Published on 2020-11-03 by Ching Chieh Li

How to be a successful freelancer? Google offers more than 54,000,000 answers to this question. We combine all of the important elements in this post.

How To Choose The Suitable Way To Hire A Freelancer

Published on 2020-10-27 by Ching Chieh Li

There are several ways to hire a freelancer. In fact, the process may take longer than you expect. Check this article and choose the most...

How To Combine Freelance Work With A Full-Time Job

Published on 2020-10-20 by Ching Chieh Li

A full-time job and freelance work can be combined perfectly together. You will gain more experience and expand the career a the same time....

Type Of Jobs Are Best Suited For Outsourcing

Published on 2020-10-13 by Ching Chieh Li

Outsourcing can help companies save time from recruitment, optimize the cost, and work with talented workers without limitation. Do you have too...

7 Questions To Ask Before Start Working

Published on 2020-10-06 by Ching Chieh Li

Congratulations! You have a new job offer! You are ready to work on your goal. Take some time to check those small details before start...

How To Choose The Right Freelancer

Published on 2020-09-22 by Ching Chieh Li

The average length of the recruitment process is 23 days. Hiring a freelancer can reduce the cost and save time from the long recruitment...

Useful Online Courses for Freelancers

Published on 2020-09-15 by Ching Chieh Li

It is never to late to learn. Freelancers can expand their careers with more knowledge. Here are useful online courses for freelancers.

5 Tips For Building A Professional Portfolio

Published on 2020-09-08 by Ching Chieh Li

A professional portfolio will lead the right client to you. But too hard to build it in a short period of time. Time to check this blog for...

5 Must-Have Online Tools For Freelancers

Published on 2020-09-01 by Ching Chieh Li

Time is very valuable for freelancers. Good tools can save you time and make your life easier. Here are 5 must-have tools for freelancers.

What Type of Remote Workers Are You?

Published on 2020-08-25 by Ching Chieh Li

Working from home becomes the new normal. But still need some time to get used to this new style. What kinds of remote worker are you? And how...

5 Ways to Effectively Communicate With Clients

Published on 2020-08-18 by Ching Chieh Li

Communicating with clients is one of the most important parts of a freelance job. You need to convey the message clearly and concisely. Here...

Secured Transaction System: Important Benefits For Our Freelancers and Employers

Published on 2020-08-14 by Ching Chieh Li

Freelancers worry that they will not receive their payment. Employers also afraid that they will not have the completed work after sending the...

5 Easy Tips to Stay Focused at Work

Published on 2020-08-11 by Ching Chieh Li

It is important for freelancers to stay focused and productive. But, it is hard to do it during this time. We have some useful tips for...

Outsourcing: your new way to optimize costs in your company

Published on 2020-08-07 by Ching Chieh Li

Do you want to invest in the development of your company but also hope to have some extra savings? Outsourcing can optimize your expenses and...

Outsourcing for companies: how to choose the best contractor?

Published on 2020-08-05 by Ching Chieh Li

Outsourcing means that delegating work to external companies or subcontractors. Outsourcing is not just among big corporations. You can spend...

Now free of charge: fast online payments in Useme

Published on 2020-06-01 by useme

In response to the needs of Freelancers and their customers, we change the way Useme makes online payments. You can now make fast transfers, BLIK...

Earn more on freelancing jobs: #WorkfromHome with Useme

Published on 2020-05-21 by useme

The coronavirus epidemic means new challenges for freelancers and the self-employed as well as for their customers: small and medium-sized...

Hungary: is it worth working remotely?

Published on 2020-05-18 by Ching Chieh Li

Remote work in Europe is gaining popularity, however, freelancers do not have an equally easy start in all countries. We have already written in...

Remote work: how to organize a team during #stayhome and home office?

Published on 2020-05-06 by useme

Work from home is something that many of us do not have experience with - this applies to both employees and entrepreneurs. The coronavirus...

Home office: when do remote working hours matter?

Published on 2020-04-23 by Ching Chieh Li

Remote work can be organized in many different ways. Depending on the industry, work specifics and individual tastes, it can be up to eight hours...

A 100% remote company

Published on 2020-03-17 by Zuzanna Ilków

Don't believe the experts. There is virtually no chance for a company that has never operated remotely to start doing it right away, let alone...

Croatia - Freelancers Tax Environment

Published on 2020-03-09 by Marek Siarkiewicz

Croatia is for many a dream vacation destination. Is it also ideal for freelancers who want to work remotely? It turns out that the Croatian tax...

The Netherlands – tax environment for remote employees

Published on 2020-02-06 by Marek Siarkiewicz

The country is over 15 times smaller than neighboring France, but out of 17.3 million inhabitants just over 7,000. are individuals registered on...

France - tax rules for freelancers

Published on 2020-01-22 by Marek Siarkiewicz

In this article, we discuss the legal and tax environment of France from the perspective of a remote employee. The latter is understood as a...

Taxes for freelancers in Romania

Published on 2020-01-07 by Marek Siarkiewicz

Do you want to hire a freelancer from Romania and wonder what you need? We answer the questions whether a freelancer from Romania needs to set up...

Christmas and the New Year in Useme

Published on 2019-12-24 by Zuzanna Ilków

When working remotely and being your own boss, it's up to you when to take a vacation and on what holiday take time off. However, there is one...

Bulgaria: freelancers’ tax obligations

Published on 2019-12-05 by Marek Siarkiewicz

Bulgaria offers conditions that we consider fairly good. This includes law income tax and a significantly high social charges-free allowance.

North Macedonia: tax obligations for freelancers

Published on 2019-11-18 by Marek Siarkiewicz

Why Macedonia? Because the country made a lot of effort to become investor-friendly which resulted in obtaining a high, 10th rank in Doing...

In which countries is freelancing the most popular?

Published on 2019-10-31 by Zuzanna Ilków

Have you ever wondered in which countries freelancing is a popular way to earn a living? What local conditions mean that in one country a lot of...

How Brexit or a no-deal Brexit will influence Freelancers?

Published on 2019-10-04 by useme

Thanks to the freelance sector, the British economy receives upwards of £300 billion every year. But the ongoing debate and the show performed by...

How 5G internet will disrupt the way freelancers work

Published on 2019-09-24 by useme

The new internet, so called fifth-generation communications networks, with its cosmic speed and gigantic capacity, will shift the way independent...

The 10 rapidly growing freelancers’ competence

Published on 2019-09-16 by useme

In 2027 more than 50% of the US and European labor force will work as freelancers. So, to reach greater market recognition and lavish contracts,...

How to be a successful freelancer

Published on 2019-08-26 by useme

Currently, many people, especially the young ones from the Y generation, look for tips and tricks to quickly get either high fees or salaries....

10 highest paying freelance jobs

Published on 2019-07-25 by useme

If you’re wondering if the freelance world and its perks are for you, then this is, without any doubt, the best time to do it. Considering the...

10 remote IT jobs with a yearly remuneration of $100 000 or more

Published on 2019-07-17 by useme

List of positions that allow you to work remotely not only in startups, but also in top class, global businesses and earn lavishly.

How to create a well-functioning remote - team? Part 2

Published on 2019-07-11 by useme

Practical advices how to create a well-functioning remote team

How to create a well-functioning remote - team?

Published on 2019-07-05 by Zuzanna Ilków

Establishing a successful distributed team requires knowledge, the implementation of an appropriate organizational structure, a well-thought-out...

How your company can benefit from introducing the remote work model?

Published on 2019-06-28 by useme

Remote work is not a buzzword anymore. It’s a business reality and an ever increasing global trend. Why? Because companies strive to gain the...

What’s the difference between a freelancer, employee and independent contractor?

Published on 2019-06-10 by useme

Understanding the variations between the above working or cooperating models are important for companies or flexible workers. How can one properly...

The fundamental shift on job's scene

Published on 2019-06-03 by useme

The instant reaction to the jobs’ upswing demand for either full-time, remote employees or freelancers reflects an economic trend in the global...

Companies should learn how to effectively work with freelancers

Published on 2019-04-19 by useme

More and more companies are cooperating with freelancers. Understanding how to properly shape the cooperation to bring as many benefits as...

9 Best Free Material Design UI kits - 2018

Published on 2018-06-21 by useme

The material design has formed its distinctive design style since 2014. Created and released by Google, it has become a full platform design...

You have to have these tools around if you marry freelancing and travel

Published on 2018-05-26 by useme

From year to year, we have been travelling more frequently. The Earth is gradually becoming a global village in which everything is within arm’s...

In case you're deadlocked by a lack of idea for next step as freelancer

Published on 2018-05-19 by useme

Probably some of you took a decision to turn into freelancing business because it was about time to make a major change in your professional life....

You have to develop these skills today if you still seriously think about you as freelancer in the future

Published on 2018-04-28 by useme

Recently, we have taken a glance at some freelance-related professions which will be wanted within the next few years. It’s very likely that our...

The future jobs for freelancers are not endangered. A lot of work is expected

Published on 2018-04-23 by useme

Since antiquity to the 21st century, mankind has been in flux. Recently, it has been remarkably geared up thanks to technology disruption based on...

Take a look at this in case you’re considering remote work from Spain

Published on 2018-03-30 by useme

What do you conjure up Spain? I believe it’s Flamenco, ZARA, movies by Pedro Almodóvar, Antonio Gaudí heritage or The Primera División, or some of...

Top 25 fascinating facts about freelancing

Published on 2018-03-27 by useme

An array of surfacing meanings and definitions of this business field means that it’s burgeoning in many ways. Whatever you call it - gig economy...

Want to jump into the freelance world? Read this before making a choice

Published on 2018-03-27 by useme

On average, we have to take a decision regarding our career development a few times in our life. At that time, we pull the plug to conduct a...

This is what the day looks like for the most creative individuals

Published on 2015-09-14 by useme

If the gold fish had really existed, what would be a freelancer's wish? To make the day longer. Time is the only thing that all of us have the...

Take a look at what needs to be done so that your work at home was effective

Published on 2015-09-14 by useme

Working from home, like other forms of work, has its pros and cons. To exclude all disadvantages (or reduce their influence to a minimum) you...

A shark or a dolphin? What would you rather be?

Published on 2015-09-14 by useme

Do you like to work with others? Or maybe you prefer a rivalry to the last drop of blood? If you do not know which category you belong to, this...