They bring us fresh ideas and point us toward directions we never even considered before. GetResponse on collaborating with freelancers | Case study

GetResponse knows the potential of freelancers. The company started 25 years ago in an attic in Gdynia, a seaside city in Poland. Today, it’s a global player in online marketing software – with freelancers contributing to that growth.

We spoke with Michał Leszczyński, Head of Content Marketing & Partnerships at GetResponse. He told us about how freelancers have helped the company grow internationally and stay creative as a team. His insights are a must-read for any business looking to break out of the usual patterns.

Going global, one freelancer at a time

Expanding into international markets meant more than just translating content. To succeed abroad, GetResponse needed to understand local cultures, customer expectations, and communication styles – and bring that understanding into their marketing.

Foreign freelancers helped them do just that.

When creating video content, for example, the team needed someone with a radio-quality voice and a native American accent – not easy to find in Poland. Hiring freelancers from abroad made this possible.

Freelancers also helped them produce guides and webinars that boosted brand recognition in new countries. For a company scaling fast, this external support proved incredibly efficient – especially in the early stages of market entry.

A fresh perspective that sparks new ideas

The more deeply you’re involved in your own product, the harder it becomes to see it with fresh eyes. Freelancers offer that outside perspective.

“They bring in more creativity,” says Michał. “They suggest ideas we wouldn’t have come up with on our own.”

Working with external experts allows the team to test new directions – even in areas where they don’t yet have in-house experience. And if an idea doesn’t work out, it’s easy to pivot without the long-term commitment of hiring.

As Michał puts it: “You can’t be great at everything. But that doesn’t mean you have to give up on new ideas.”

From e-commerce projects to online courses, freelancers helped GetResponse branch out beyond their core focus of email marketing, fast-tracking results without months of training.

Instant results vs. months of onboarding

Sometimes, the team needs to get a lot done – fast. But stretching the hours of your current staff or hiring new people isn’t always the answer. Recruitment takes time, and onboarding can take even longer.

That’s when freelancers become a game-changer.

Especially if you already have a trusted group of external specialists, you can tap into that network whenever the workload spikes or deadlines get tight.

“Freelancers help us deliver when we need to scale fast,” Michał explains. “Whether it’s launching in a new market or creating a large batch of content, they let us move quickly without slowing the team down.”

A smart move for any team

Working with freelancers gives your business room to experiment, grow, and stay flexible. It’s a chance to:

• Step outside the usual routine and try new approaches
• Get quick support when your team needs a hand
• Test new ideas or marketing strategies without long-term risk
• Build skills you don’t yet have in-house

You don’t have to do it alone.