Large-scale campaigns without large-scale paperwork at Good One PR. Paying influencers via Useme | Case Study

Goal: effective communication between brands and their social media audience

At Good One PR, we define ourselves as a strategic communication management agency. We specialize in communication between brands and their social media audience. We are part of the Good One group, which also includes the Folks agency (influencer marketing) and Social Lama (comprehensive brand communication services and effective social media advertising).

Our work involves connecting brands with influencers who have the right audience to effectively promote a brand’s products or services. Each collaboration process is divided into key stages:

• Influencer identification: We select influencers who best match our client’s brand regarding their audience’s values, demographics, and interests.
• Negotiations and contracts: We set the terms of collaboration, such as the campaign time, remuneration, type of content, and expected results.
• Content creation: We work with influencers to create authentic and engaging content that effectively communicates the brand’s message.
• Monitoring and analysis: We track campaign results and analyze their effectiveness to provide clients with reports and recommendations.

Flexible payments for influencers – why they’re crucial

Good One PR, Folks, and Social Lama conduct influencer marketing campaigns for brands from various countries. Each month, we work with about 50-150 online creators at different levels of engagement. We organize ambassador and expert collaborations and contribute to the posted content.

The frequency of influencer collaborations depends on client needs, campaign goals, and our own capabilities. We typically manage 5-10 campaigns monthly, catering to established clients we work with regularly and those engaging us for project-specific initiatives.

As you can see, the task variability and monthly workload are unavoidable. Therefore, we need a solution that allows flexibility and attractive collaboration terms for influencers.

What happens when a talented influencer lacks a formal business structure

Accounting for creators is a crucial aspect of influencer marketing campaigns. Many influencers now choose to establish businesses to manage their social media revenue formally. This benefits everyone involved – the creators, the agencies, and the brands working with us.

However, some talented influencers lack a formal business structure. Contracts bridged this gap but often resulted in complicated and lengthy paperwork, especially for larger marketing campaigns.

Fortunately, we no longer have to deal with formalities because we can pay influencers via Useme. This platform enables them to invoice us legally and effortlessly despite not having a registered company. By simplifying payments for our creators, Useme improves collaboration efficiency and elevates the overall quality of our influencer marketing campaigns.

Summing up, before we started paying influencers via Useme, we dealt with such challenges as:

1. Extensive paperwork: Working with influencers without a business, we faced many formal requirements. Additional steps were often required to enter into a contract.
2. Delayed payments: Prolonged administrative and formal processes sometimes led to payment delays, which decreased the influencers’ satisfaction.
3. Reporting difficulties: Tracking and reporting influencer-related costs and revenues was laborious, requiring significant additional accounting work such as calculating taxes or managing documents.

With Useme, we can easily pay influencers without their own businesses

Since we bill freelancers via Useme, our mutual collaboration satisfaction has seen a great boost. 

Large-scale campaigns no longer require mountains of paperwork because this tool minimizes daily administrative tasks, making collaboration smoother.

Thanks to Useme, we’ve experienced:

1. Simplified paperwork: With Useme, we can easily pay influencers without their own businesses. The platform handles all the paperwork, simplifying the entire process.
2. Faster payments: Both invoicing and paying via Useme only take a few clicks. Influencers get paid fast, which nurtures our work relationships.
3. Transparency and order: Thanks to Useme, tracking and reporting all influencer campaign-related costs and revenues is more straightforward. It helps us manage agency finances.
4. Professionalism: Useme lets us maintain professional relationships with influencers, making both sides feel secure. It also enhances our reputation and triggers positive feedback from brands.

If, like Good One PR, you want to eliminate administrative tasks related to influencer payments, check out Useme. With us, you can handle payments to freelancers, including influencers, with just a few clicks.