Outsourcing overseas: What are the best countries to hire freelancers

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6 December 2024
So, what are the best countries to hire freelancers? You can base your choice on the criteria we describe below or our direct recommendations regarding the most suitable countries for hiring remote talent. Either way, read on!

Hiring a freelancer is like renting a sports car. You get speed and agility without the long-term commitment, but you need to trust the driver. And if the driver is from abroad, there might be lots of unfamiliar roads on the way.

Global hiring comes with several challenges, such as ensuring work culture fit, fair rates, and smooth communication. However, access to varied viewpoints, high-quality work for an affordable price, and the opportunity to tap into specialized expertise definitely make it worthwhile.

This article answers a key question for entrepreneurs, startup owners, and managers at all levels: What are the best countries to hire remote workers?

Should you, for example, hire developers in India and face differences in time zones, contract enforcement, and work culture? Or stick to the U.S. freelance market with higher rates and perfect English but not necessarily better quality? Or take a completely different angle on global hiring and reach out to European specialists. 

Useme’s 10 best countries to hire remote freelancers

If you’re curious about the key factors you should take into account, scroll down to our detailed guide, covering everything from work quality and cost-effectiveness to time zone compatibility and cultural alignment.

However, if you’re looking for fast yet reliable answers, here’s our choice of the best countries to hire freelancers in 2025:

Poland 

Top qualities:

  • Solid technical education: Poland is known for its exceptional software developers. It consistently ranks high in coding competitions like HackerRank, where it holds the third global position in programming skills. Over half of Polish IT professionals hold a bachelor’s or master’s degree in STEM fields. 
  • English proficiency: according to the EF English Proficiency Index 2024 done by EF Education First, Poland ranks 15th categorized as “high proficiency.”

 

Czech Republic

Top qualities:

  • Tech hubs: Cities like Prague and Brno have become tech hubs, attracting global companies and fostering a thriving freelance community in software, web, and mobile app development.
  • International experience: Many Czech freelancers have experience working with international clients, particularly from Western Europe, the US, and the UK.

Slovakia

Top qualities:

  • Emerging hubs for game development and animation: Freelancers from Košice and Bratislava often have experience working with gaming companies or startups and are skilled in Unity and Unreal Engine, 3D modeling and animation, as well as VR and AI solutions.
  • Expertise in geographic information systems: Slovakia’s varied landscape, featuring mountains, forests, and rivers, has fostered a pool of freelancers with specialized expertise in urban planning. 

Bulgaria

Top qualities:

  • Cultural compatibility: Bulgaria’s geographical location and historical tie with Eastern and Western Europe make Bulgarian freelancers adaptable to different work cultures and client preferences.
  • Technical skills: 80% percent of Bulgarian freelancers have university degrees, primarily in STEM fields, which makes them a perfect fit for outsourcing tech tasks.

Ukraine

Top qualities:

  • Adaptability: Ukrainian freelancers consistently meet evolving project demands. Clients who have worked with them through marketplaces like Useme Jobs highlight their resourcefulness and often return for repeat collaborations.
  • Resilience: They are known for going above and beyond to meet deadlines and maintain high-quality standards, even in the face of adversity.

Hungary

Top qualities:

  • Strong analytical and problem-solving skills: Students entering the Hungarian labor market perceive problem-solving as a key asset, increasing their employability by up to 72% compared to their peers from other countries​.
  • Work ethics: Hungarian freelancers are known for their punctuality, attention to detail, and ability to meet deadlines, making them reliable partners for long-term projects​.

Serbia

Top qualities:

  • Flexibility: Their flexibility, whether adjusting to different time zones or working with diverse tools and systems, makes them a reliable choice for dynamic projects.
  • Strong creative background: Serbian freelancers are also well-regarded in creative industries like graphic design, video editing, animation, and digital marketing.

Spain

Top qualities:

  • Project management and client relations skills: Freelancers in Spain have prior full-time experience in those areas, so they often collaborate with clients in Latin America and the US.
  • Full-time freelancing by choice:  In Spain, freelancing is increasingly viewed as a career choice rather than a temporary solution. Approximately 64% of freelancers report choosing this path for personal or professional reasons, highlighting a strong sense of purpose and autonomy.

Romania

Top qualities:

  • Relationship-oriented business culture: The freelance ecosystem here emphasizes building trust and rapport during contract negotiations. This cultural trait often results in long-term collaborations and higher client satisfaction.
  • Adaptability to freelance platforms: The success rates of Romanian freelancers on platforms like Useme are high, with many freelancers achieving top-rated status due to strong client feedback and high project completion rates. 

Mexico

Although not in Europe, freelancers in Mexico have some qualities that made us put them on this list: Top qualities:

  • Geographical proximity: Mexican freelancers operate in the same or similar time zones as the US, speak perfect English, and have a deep cultural understanding of North America.
  • Affordability: Clients often find that Mexican freelancers provide excellent value for money, delivering professional results at a fraction of the cost of hiring locally in the US or Europe.

Not sure how to choose the perfect contractor for your project and proceed with global hiring? Talk to them! Browse Useme’s base of freelancers and reach out to experts in your field. 

 

European freelancers – a balanced solution for diverse business needs

Our practice-based insights and over a decade of experience connecting companies of various sizes and industries with freelancers helped us identify what works best in real-world scenarios. As you can see from the list above, Europe boasts the best countries to hire remote workers (five out of six positions). We can confidently recommend solutions that meet the unique needs of your business: freelancers from Europe.

It’s all about finding the perfect balance between cost, quality, language skills, legal regulations, culture fit, reliability, and other criteria that make an ideal international contractor for your business. For many companies, European freelancers represent this perfect balance. They offer a blend of high-quality work, cultural compatibility, and professional reliability, making them an excellent choice for diverse business requirements.

To wrap it up, freelancers from Poland and other European countries: 

  • have a solid educational background, having graduated from well-known universities, particularly in technical disciplines like IT, engineering, and design.
  • use advanced English both in writing and speaking (younger generations of Polish professionals all started learning English as early as primary school);
  • prioritize precision, quality, deadlines, and direct feedback, with work being a prominent value in their personal growth;
  • have a lower cost of living and operational expenses than freelancers from the US, offering competitive rates for high-standard results (e.g., freelance offers on Useme: $450 per project in social media management or $500 per project in design);
  • come from a landscape that emphasizes labor rights and ethical standards, ensuring freelancers are treated and trained well, which reflects in their work quality and reliability;
  • have profound insights into Western consumer behavior, which often correlates to their curiosity and fascination with U.S. culture and drives them to stay updated on global market trends;
  • manage to communicate with U.S. companies in real time thanks to favorable time zones;
  • are renowned for their excellence in design, branding, and the arts;
  • often live in thriving cities regarded as innovative tech hubs, focusing not only on broader IT services but also on emerging niche fields that require narrow subject expertise;
  • work in politically stable environments, most of the time without the risk of a natural disaster;
  • have strong IP protection laws and operate within strict data protection regulations such as GDPR.

Top countries to hire freelancers

Selecting the right country for global hiring – key factors to consider

For some clients, the essential criterion may be price, while excellent foreign language skills are key for others. Ultimately, it all comes down to your specific needs and opportunities. To help you choose the best countries or continents to hire remote workers, here’s a list of the most common challenges related to cross-border freelance collaboration.

Top countires to hire freelancers - table

Work quality and expertise

Evaluating each freelancer’s portfolio and experience is crucial to ensure they meet your expectations and standards. However, each country has its own strengths, with some regions excelling in fields like tech or design, while others may lack the same level of expertise.

To assess the predominant work quality in a specific country, research education systems and institutes specialized in your industry or success stories of companies already operating in the country.

For example, Germany stands out for its engineering excellence, and Poland is renowned for its skilled freelancers in fields like IT, software development, and game design, focusing on STEM subjects. The Alcor BPO’s report showed that over 78% of Polish IT professionals are at middle, senior, lead, or managerial levels, highlighting their significant experience and high-quality skills.

Cost-effectiveness

Competitive rates are the key reason so many companies seek external task forces. Subcontractors from countries with lower living costs can offer lower prices for the same quality.

Lower costs in countries like Mexico or Romania make them attractive for businesses focusing on cost-cutting.

However, it shouldn’t be just about choosing a country with the lowest costs. Instead, you should weigh the costs against the value provided. Consider whether cheaper labor means sacrificing quality in the long run.

Time zone differences

Different time zones can either benefit or disturb your operations. A remote worker from the opposite part of the globe will be invaluable if you provide round-the-clock services like customer or IT support.

You can select countries like the Balkans that complement your current working schedule.

However, if you need to contact your freelancer frequently during your regular working hours, ensure they are flexible and can adjust to your schedule. Alternatively, stick to countries in similar time zones.

When considering the best countries to hire remote freelancers, time zones play a critical role. European freelancers’ time zones (CET or EET) make collaboration with the USA more manageable than with Asian ones, who may find real-time collaboration more challenging.

Lifestyle and work ethic

Freelancers from countries with similar work approaches often adapt quickly to your business models.  Some cultures emphasize long hours and high productivity, while others prioritize efficiency and quality over quantity.

Lifestyle factors, such as work-life balance, holidays, and social norms, can affect a freelancer’s availability and working habits. Understanding these cultural differences ensures that expectations are aligned, avoiding misunderstandings during the project.

For instance, countries like the Netherlands or Denmark value work-life balance, while Switzerland is known for its precision-driven work culture and adherence to high standards. How about freelancers in India?

Looking into the best countries to outsource software development, the company Euvic found that Indian professionals often focus on speed and cost-effectiveness, while Polish freelancers, for example, emphasize precision and quality.

Furthermore, in some regions of Asia and Africa, freelancers may work under challenging conditions, affecting their ability to maintain focus or consistently deliver high-quality results.

Understanding of your market and culture

Understanding local trends, business practices, and consumer behavior can be a crucial asset to your project’s success, especially in the marketing, education, tourism, or e-commerce sectors.

Freelancers from Europe, deeply integrated into American business practices and consumer behavior, often produce work that resonates better with your target audience.

At Useme, for example, you can find Polish and Ukrainian freelancers familiar with Western work cultures, communication styles, and project management tools, leading to smoother interactions.

English proficiency

Effective communication is critical in remote work. You usually rely on emails and chats, sometimes video calls, which means you can’t meet face-to-face to clarify issues or better understand each other’s perspectives.

English proficiency is vital for communication within teams and broader customer outreach. While many freelancers speak English, their proficiency level can vary. The EF English Proficiency Index 2024, conducted by EF Education First, proved that Europe boasts the best countries to hire freelancers based on their English level.

Geopolitical stability and reliability

Geopolitical stability affects a freelancer’s ability to meet deadlines and maintain consistent communication. Political instability can also disrupt work and payment processes. Before hiring, assess the reliability and security of the region.

Freelancers in Europe benefit from political stability, which reduce the risk of disruptions from external crises. This stability is particularly important for long-term or time-sensitive projects. 

In contrast, some African and Asian regions may experience political instability or natural disasters, which can affect project timelines and freelancer availability.

Infrastructure and technology

Reliable internet connections and access to modern tools are essential for efficient remote work. Consider the country’s technological advancements and evaluate its infrastructure to ensure that freelancers have access to the tools and resources necessary for high-quality work without delays due to technical issues.

Innovative tech hubs like Berlin, Stockholm, and Warsaw make European freelancers highly qualified in AI, blockchain, and green tech technologies.

African and Asian regions excel in IT outsourcing but may lag behind Europe in niche, cutting-edge fields due to resource constraints or a focus on broader IT services.

Legal and contractual issues

Different countries have varying laws on contracts, payment, and employment. In some, freelancers need to obey them even though they work entirely independently and are not subject to, for example, social insurance.

Check how the freelancer’s local law regulates working for international clients, and if these regulations apply to independent or self-employed contractors. This will help you avoid potential complications regarding intellectual property, deadlines, and payment disputes.

However, you don’t need to handle legal complexities and formal requirements by yourself. In fact, you don’t have to do it at all if you use a platform designed to process transactions between clients from the United States and freelancers from Europe.

More on that later in the article.

Education

Countries with strong educational systems and academic institutions, particularly in engineering, technology, and design, tend to produce highly skilled professionals with advanced knowledge. 

But formal education is not the only factor that matters. Access to the Internet and a willingness to take online courses can also significantly enhance a freelancer’s skill set.

Creativity and artistic skills

Long traditions in design, art, and media industries and a reputation for cultural excellence will significantly benefit businesses hiring in creative roles. Innovation and creativity play a huge role in marketing, branding, and product development.

Consider the freelancer’s background and cultural influences, as these can impact the originality and style of the work produced.

Countries such as France, Italy, and Poland are renowned for their excellence in branding and the arts, adding a competitive edge to their freelancers who specialize in design.

Visa arrangements

If you plan to transition a freelancer to a part-time or full-time role, visa and work permit issues can become a factor. Different countries have varying visa policies that may limit long-term collaboration.

If you’re looking for the best countries to hire freelancers for short-term on-site projects, consider Europe. Thanks to visa agreements like ESTA, European freelancers can travel more easily to the United States or other Western countries.

Freelancers from Asia or Africa might face more bureaucratic hurdles for travel, complicating in-person collaboration.

Intellectual property laws

Protecting your intellectual property is crucial, especially if your business depends on unique products. IP laws vary by country. Ensure the freelancer’s country has strong IP protection laws to secure your assets. It’s worth consulting with international legal experts before entering countries with vague IP laws.

European countries have strong IP protection laws that comply with international agreements. U.S. clients working with European freelancers minimize the risk of IP theft or misuse.

On the contrary, in some parts of Asia and Africa, weaker enforcement of IP laws can pose risks for projects involving proprietary content.

Data security standards

When hiring freelancers from abroad, it’s essential to consider the data security standards in their region. Some countries have strict regulations and advanced practices for protecting sensitive information, while others may lack comprehensive frameworks.

European freelancers operate within strict data protection regulations such as GDPR, ensuring privacy and security standards compliance. This can be a critical factor for U.S. companies handling sensitive information.

In Africa and Asia, data protection laws may be less stringent or inconsistently enforced, which could present risks to global hiring.

Strategic global hiring – how to choose the best country for your business needs

With freelancing now a global phenomenon, U.S. companies have unlimited access to a vast pool of skilled professionals from every corner of the planet. Ultimately, selecting the best country to hire remote freelancers primarily depends on your business and personal needs and priorities – there’s no one-size-fits-all answer. It all comes down to asking yourself what’s most important for you and your business. For example:

  • If clear and effective communication is crucial for your project’s success, choose countries with high English proficiency.
  • If you must address different time zones, choose multiple countries across regions to ensure round-the-clock service and support.
  • If protecting intellectual property and data is a priority for your business, select countries with strong legal frameworks, robust data protection standards, and stringent regulations, such as GDPR compliance.
  • If your project requires expertise in emerging fields, partner with freelancers from countries known for tech hubs and cutting-edge solutions.
  • If you need work tailored to resonate with Western audiences, select countries with freelancers experienced in Western markets.
  • Prioritize countries with strong cultural connections to your target audience for marketing, branding, or media industries.
  • If you consider on-site collaboration or plan to transition an independent contractor into a full-time role, look for countries with flexible visa policies.
  • Choose countries with freelancers who align with your work ethic, whether you value speed, cost-effectiveness, or precision-driven results.

How can I hire a freelancer from another country?

Finding the best countries to hire remote workers is one thing, but how to actually contract and pay them? You have two options: contract a freelancer by yourself or use an intermediary platform like Useme. The latter is far easier and more convenient. Here’s how to collaborate with a European freelancer through Useme, from recruitment to billing:

  1. Freelancer Search. Browse Useme’s freelancer base. Since your remote workers are already here, you can stick to one platform to search for freelancers, assign jobs, and settle the payment.
  2. Job assignment. Once you partner with your chosen contractor or contractors, you agree on the project details and commission work to the freelancer.
  3. Payment. We email you a link to pay for the job and then pass the payment to the freelancer.
  4. Invoice. We email you a business-friendly invoice from our European entity.

As you can see, this list doesn’t include points like drafting a contract, dealing with extensive paperwork, managing complex cross-border payments, and navigating varying tax regulations in the freelancer’s country. We handle all of that.

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